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Making personalized videos is often seen by marketing leaders as an innovative way to improve customer experience, increase retention, and boost engagement. Utilizing personalized videos can [...]

Personalized videos are data-driven videos that are tailored to an individual’s interests, preferences, context or demographic background. They are used to engaging with them across the [...]

In an increasingly competitive business landscape, engaging with audiences and standing out from the crowd is crucial for enterprises. But 76% of consumers get frustrated at organizations that [...]

To make personalized videos for customers, you often need two types of video editing tools. One tool is for editing videos after they have been recorded or designed, allowing users to improve the [...]

As a marketing manager in a business-to-business (B2B) company, you’ll find that having a strong brand identity is often overlooked. Many companies focus solely on the products or services [...]

According to recent reports, B2B marketing executives are feeling the pinch in their budgets this year and have been forced to make some necessary cuts. As a result, the B2B marketing landscape [...]

Localized digital marketing has become increasingly important, especially among brands with a strong presence through social channels. In the majority of social platforms, video is king. However, [...]

Traditional direct mail campaigns can be generic and may not individually resonate with potential customers, resulting in low engagement and response rates. Many marketers experience the dilemma [...]

Why do personalized videos fail? There is nothing magical about a personalized video marketing campaign. Really. If you wonder how to create digital video or email marketing campaigns that stand [...]