April 2023

Localized Digital Marketing With Personalized Videos: How Zumba drove web traffic and brand awareness with data-driven videos [Case Study]

Marketing / By

Localized digital marketing has become increasingly important, especially among brands with a strong presence through social channels. In the majority of social platforms, video is king. However, marketers are concerned about the time and resources they need to consistently produce high-quality video content. Even more when this content needs to promote brand awareness and boost

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Increasing Direct Response Rates by 500%: How Personalized Video Marketing Boosts Direct Mail Marketing

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Traditional direct mail campaigns can be generic and may not individually resonate with potential customers, resulting in low engagement and response rates. Many marketers experience the dilemma of direct mail vs email marketing when facing lower ROI from direct mail campaigns. However, there are times when the best way to engage with a particular audience

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How to start with personalization in customer marketing

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If you work in marketing for an established organization, you’ve likely come across what I call the “engagement war.” Simply put, your audiences are constantly bombarded with marketing and sales messages that your audience ignores. This includes your current customers. Those that are driving sales and revenue as we speak. If your potential customers ignore

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3 Steps To Effectively Communicate Corporate Benefits And Increase Employee Engagement

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Communicating benefits to employees can be difficult. Everyone is aware of direct payments because it is straightforward. But most organizations find it hard to successfully share and explain benefits. To understand why, we simply have to look at the numbers. Data from the International Foundation of Employee Benefit Plans shows that most employees do not

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