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Throughout 2025, something unusual happened across almost every corner of the market. Whether you were serving software users, banking customers, students, association members, or everyday [...]

Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the [...]

Every December, brands rush to summarize the year with dashboards, emails, and PDFs. But in 2025, something has shifted. Customers don’t want summaries. They want stories. They want to see [...]

In the run‑up to 2026, marketing budgets are finally rebounding, but CFOs are watching every line item. Marketing leaders are under pressure to prove that every campaign drives pipeline, [...]

What if 60–70% of your audience actually watched your year-end message—and most of those who watched clicked to act? One brand did it using nothing more than a spreadsheet, a simple base video [...]

A sustainability-focused B2B2C brand needed a better way to show its members the value they created together over the past year. Their yearly impact report—normally shared as a PDF—wasn’t driving [...]

The digital revolution has irrevocably transformed the way businesses connect with consumers. Today’s hyper-connected world demands a new approach to marketing and customer engagement—one [...]

Forrester’s latest CX Index report paints a bleak picture. US consumer satisfaction with customer experiences has plummeted to a new low for the third consecutive year, signaling a crisis [...]

Personalized video is an effective way to engage audiences, simplify complex information through tailored storytelling, and achieve better results than other content types. However, with the [...]

Imagine you’re Amelia, a seasoned marketing leader at a prominent insurance company in the UK. Competition is fierce, and customer acquisition costs are rising. Engagement with traditional [...]