September 2025

Why (and How) to Launch Personalized Year-in-Review Videos—Even If You’ve Never Done It Before

What if 60–70% of your audience actually watched your year-end message—and most of those who watched clicked to act? One brand did it using nothing more than a spreadsheet, a simple base video made in Canva, and Pirsonal’s personalized video software. Within hours, over 100 people shared their videos publicly. No extra headcount. No new […]

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Customer Journey Strategy 2026: A Practical Guide to Closing Onboarding, Engagement, and Retention Gaps

Over the past year, I’ve noticed a pattern across industries like SaaS, financial services, real estate, and professional services. Marketing teams are strong at getting new leads in the door. Acquisition campaigns perform, pipelines fill, dashboards look good. But somewhere between sign-up and renewal, momentum slips. Customers onboard slowly. Engagement fades after the first few

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