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As a marketing manager in a business-to-business (B2B) company, you’ll find that having a strong brand identity is often overlooked. Many companies focus solely on the products or services [...]

Customer onboarding is the key to success for any business. No matter the industry, when your business provides a positive experience from day one, it sets your team apart from the competition. [...]

In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors [...]

Personalized marketing is not a new thing. It’s been there forever. I’m 33 and it was already there when I was born. It was even there when Jesus rose from the dead. But little by [...]