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Forrester’s latest CX Index report paints a bleak picture. US consumer satisfaction with customer experiences has plummeted to a new low for the third consecutive year, signaling a crisis [...]

In today’s subscription-driven economy, from insurance plans to fitness apps, customer churn—the rate at which customers cancel their subscriptions—is the silent killer of growth. Studies [...]

The customer journey, a critical aspect of marketing, encompasses the stages a consumer passes through before purchasing. From initial awareness to post-purchase satisfaction, every step presents [...]

While leaders in marketing, sales, and operations often focus on internal metrics for growth, they may be overlooking a crucial element: the customer. Customer experience (CX) has become the key [...]

People change. All the time. These changes also affect how you interact with your audiences through their life cycle. However, there is something that doesn’t change in your customers. This [...]

In the intricate dance of customer connections to improve engagement, a gap often lingers—a disconnection between actions and the emotions they should evoke. Your audience, a dynamic tapestry of [...]

Large sales teams in the real estate industry face an exceptional challenge: forging meaningful connections with leads and customers through engaging content. To tackle this formidable task, [...]

Making personalized videos is often seen by marketing leaders as an innovative way to improve customer experience, increase retention, and boost engagement. Utilizing personalized videos can [...]

Personalized videos are data-driven videos that are tailored to an individual’s interests, preferences, context or demographic background. They are used to engaging with them across the [...]

Enterprise Marketing is a comprehensive B2B marketing approach that focuses on driving growth, nurturing long-lasting customer relationships, and scaling business operations in the corporate [...]