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Video marketing has emerged as one of the most effective tools for engaging with audiences. Personalized videos, in particular, offer a unique opportunity to deliver tailored messages that [...]

Imagine you’re Amelia, a seasoned marketing leader at a prominent insurance company in the UK. Competition is fierce, and customer acquisition costs are rising. Engagement with traditional [...]

In today’s subscription-driven economy, from insurance plans to fitness apps, customer churn—the rate at which customers cancel their subscriptions—is the silent killer of growth. Studies [...]

Unhappy employees are bad news for any organization. To keep employees satisfied and encourage them to stay and attack their peers, it’s crucial to communicate benefit and compensation [...]

Email marketing is still the most popular channel among companies to engage with customers. However, many brands are sending emails to the same contacts, which makes it difficult to stand out and [...]

In the intricate dance of customer connections to improve engagement, a gap often lingers—a disconnection between actions and the emotions they should evoke. Your audience, a dynamic tapestry of [...]

If you are thinking about ways to boost engagement, chances are you’ve stumbled upon the idea of using personalized videos in marketing. Personalized videos are about 116% more effective [...]

Making personalized videos is often seen by marketing leaders as an innovative way to improve customer experience, increase retention, and boost engagement. Utilizing personalized videos can [...]

Personalized videos are data-driven videos that are tailored to an individual’s interests, preferences, context or demographic background. They are used to engaging with them across the [...]

Marketing managers are constantly seeking innovative strategies to captivate their target audience, drive engagement and achieve business growth. Personalized video marketing has emerged as a [...]