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Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the [...]

Forrester’s latest CX Index report paints a bleak picture. US consumer satisfaction with customer experiences has plummeted to a new low for the third consecutive year, signaling a crisis [...]

Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question [...]

People change. All the time. These changes also affect how you interact with your audiences through their life cycle. However, there is something that doesn’t change in your customers. This [...]

When it comes to event planning, few endeavors are more challenging than impressing VIP leaders and ensuring their presence at a special event. A renowned event planning firm faced precisely this [...]

Marketing personalization is a game-changer as it supports successful growth strategies in any business’s marketing effort. In fact, according to a recent survey, 73% of marketing leaders [...]

Personalized marketing is not a new thing. It’s been there forever. I’m 33 and it was already there when I was born. It was even there when Jesus rose from the dead. But little by [...]