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In the ever-evolving world of marketing, professionals are on a perpetual quest for innovative solutions to streamline their operations, enhance efficiency, and, above all, deliver quantifiable [...]

Marketing managers are constantly seeking innovative strategies to captivate their target audience, drive engagement and achieve business growth. Personalized video marketing has emerged as a [...]

Traditional direct mail campaigns can be generic and may not individually resonate with potential customers, resulting in low engagement and response rates. Many marketers experience the dilemma [...]

In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors [...]

At Pirsonal we focused on personalized multimedia communications, powered by data that makes our clients’ marketing communications relevant to the individual. That’s why it’s [...]