case study

The New Language of Loyalty: Why Year-in-Review Videos Are Becoming a Strategic CMO Priority

Every December, brands rush to summarize the year with dashboards, emails, and PDFs. But in 2025, something has shifted. Customers don’t want summaries. They want stories. They want to see themselves inside your product. They want to feel progress—not just read it. They want a moment that says: “This year, something meaningful happened because you

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Why Your Personalized Video Email Campaign Isn’t Converting (And What to Do Next)

Most of the teams we work with are already stretched thin. Some won’t even look at their personalized video analytics. Others pay close attention—not because they love dashboards, but because they need campaigns to drive real business results. And often, that takes optimization—especially in email. Personalized video email marketing isn’t “hit send and hope.” It’s

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Localized Digital Marketing With Personalized Videos: How Zumba drove web traffic and brand awareness with data-driven videos [Case Study]

Localized digital marketing has become increasingly important, especially among brands with a strong presence through social channels. In the majority of social platforms, video is king. However, marketers are concerned about the time and resources they need to consistently produce high-quality video content. Even more when this content needs to promote brand awareness and boost

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This is How A Car Brand Uses Pirsonal’s Video Marketing Automation

When considering a video marketing automation software, it is key to understand how other multinational brands are using 1 to 1 communications to create fully personalized experiences to improve its customer journey experience. Learn how a leading automotive brand uses Pirsonal’s video marketing automation software to increase customer loyalty and decrease after-sales cost with personalized videos.

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