If you work in marketing for an established organization, you’ve likely come across what I call the “engagement war.” Simply put, your audiences are constantly bombarded with marketing and sales messages that your audience ignores. This includes your current customers. Those that are driving sales and revenue as we speak. If your potential customers ignore […]
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Communicating benefits to employees can be difficult. Everyone is aware of direct payments because it is straightforward. But most organizations find it hard to successfully share and explain benefits. To understand why, we simply have to look at the numbers. Data from the International Foundation of Employee Benefit Plans shows that most employees do not
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Video creation is one of the most profitable activities for media producers, advertisers, and publishers in the sports industry—and video automation helps them achieve new audiences and distribution milestones. Interesting fact: The FIFA World Cup is FIFA’s largest revenue generator. From broadcast rights to TV rights agreements and the creation of video clips for social
Video Automation Helps Elite Media Producers Scale Video Production With Pirsonal Read More »
As we move into 2025, video marketing with personalized videos will become more and more important for brands looking to increase customer engagement individually. This is why the easiest way to start with personalized videos for marketing is with small target audiences of under 2,500 people. With a contact list this size, it is easier
Video Marketing With Personalized Video in 2025: 5 Reasons You Should Start Read More »
Data-driven marketing personalization is quickly becoming the norm among B2C brands in many industries. Why? By leveraging customer data, brands can create more tailored and relevant marketing campaigns that better engage customers. One-to-one marketing helps businesses stay competitive and improve sales in a world where individual customers are over-exposed to marketing messages. Customer analysis, segmentation,
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Looking for a guide on how to improve a customer journey map with personalized video marketing? You’re not alone. With the pandemic and market recessions, even more, businesses embrace video marketing. In fact, 78% of people say they’ve been convinced to take action by watching a video. Similarly, 75% of brands with high member engagement
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[activecampaign form=156] Marketing through email is an effective way to improve customer relationships in the hotel industry. However, many marketers forget that there is light after a booking confirmation email. After all, automated emails can drastically improve your hotel marketing strategy. For instance, hotel marketers can automatically send emails to welcome guests, emails to suggest
17 Automated Email Ideas To Increase Hotel Sales And Loyalty Read More »
[activecampaign form=156] Hotel loyalty programs drive customer engagement. As a result, higher loyalty leads to more revenue and profitable growth. For example, hospitality brands like Hilton see more than 50% of room revenue from mature loyalty programs. However, we can all agree that managing a successful digital program requires quality touchpoints. Hotel marketers can’t provide
Can Marketing Automation Boost Hotel Loyalty Programs? Here Are 9 Ways Read More »
[activecampaign form=156] Hotel marketing automation is growing. Why? Hotels are under pressure to optimize their marketing budgets and digital marketing strategy. As a result, they need to find more efficient ways to attract potential guests from direct bookings, for example, with personalized videos. This is why I put together proven ideas to increase loyalty and
7 Hotel Marketing Automation Ideas To Boost Sales And Loyalty Today Read More »
A customer-centric business is one that puts the customer at the center of everything they do. What many business owners don’t know is that marketing automation helps small businesses focus on their customers as they scale. Automation doesn’t have to make your marketing impersonal. In fact, it can make it way more personal. For example,
7 Ways Marketing Automation Helps Small Businesses Be Customer-centric Read More »
