Marketing

A sustainability-focused B2B2C brand needed a better way to show its members the value they created together over the past year. Their yearly impact report—normally shared as a PDF—wasn’t driving [...]

When it comes to impact reports, static PDFs don’t spark action. Personalized videos do. Imagine turning a dusty spreadsheet into 10,000 short, on‑brand videos your members can’t wait to share on [...]

Key takeaway: The tech to personalize 10k–50k videos already exists. What usually stalls a first-time rollout is people bandwidth—aligning creative, data, voice, compliance, and analytics. [...]

Your audience is overwhelmed. Simply creating engaging content isn’t enough. You need to prove the value of your efforts, especially when it comes to innovative marketing strategies like [...]

You’ve got more users. Less time. More pressure. For lean teams, onboarding isn’t just a task—it’s a make-or-break moment. Customers want clarity. Your team wants efficiency. Your business needs [...]

You’ve got a smart team. A powerful message. And a campaign idea that could really move the needle. But every video personalization tool you try feels like it was built for someone else. You [...]

If your brand invests heavily in video marketing, chances are you have an extensive video library full of high-quality content. But let’s be honest—how much of that content is actively working [...]

Personalized video isn’t just a trend; it’s essential for organizations that recognize the importance of keeping customers engaged—or risk losing them. As marketing executives, you [...]

Your Beginner’s Guide to Creating Engaging, Data-Driven Videos That Convert Video marketing is crucial for brand and audience engagement, but to stand out from generic content, personalization is [...]

The digital revolution has irrevocably transformed the way businesses connect with consumers. Today’s hyper-connected world demands a new approach to marketing and customer engagement—one [...]