Marketing

In the run‑up to 2026, marketing budgets are finally rebounding, but CFOs are watching every line item. Marketing leaders are under pressure to prove that every campaign drives pipeline, [...]

Every week I talk with marketing leaders, and I’ve noticed something curious. A new common question is now about AI video. “Can we clone a voice? Can we generate scripts automatically? Can AI [...]

What if 60–70% of your audience actually watched your year-end message—and most of those who watched clicked to act? One brand did it using nothing more than a spreadsheet, a simple base video [...]

Over the past year, I’ve noticed a pattern across industries like SaaS, financial services, real estate, and professional services. Marketing teams are strong at getting new leads in the door. [...]

Every year, HR leaders invest millions into benefits programs. Health coverage. Retirement plans. Wellness stipends. Discounts. Career development opportunities. Yet when you ask employees what [...]

Most of the teams we work with are already stretched thin. Some won’t even look at their personalized video analytics. Others pay close attention—not because they love dashboards, but because [...]

Static PDFs and lengthy reports aren’t cutting it anymore. Your audience expects engaging, relevant, and personalized stories—not endless pages of dry data. This shift is why automated impact [...]

A sustainability-focused B2B2C brand needed a better way to show its members the value they created together over the past year. Their yearly impact report—normally shared as a PDF—wasn’t driving [...]

When it comes to impact reports, static PDFs don’t spark action. Personalized videos do. Imagine turning a dusty spreadsheet into 10,000 short, on‑brand videos your members can’t wait to share on [...]

Key takeaway: The tech to personalize 10k–50k videos already exists. What usually stalls a first-time rollout is people bandwidth—aligning creative, data, voice, compliance, and analytics. [...]