Marketing

Throughout 2025, something unusual happened across almost every corner of the market. Whether you were serving software users, banking customers, students, association members, or everyday [...]

Getting busy B2B buyers to pay attention, understand your message, and take action has never been harder. This is especially true for VPs of Marketing in complex industries (enterprise SaaS, [...]

Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the [...]

Fundación Vodafone’s DigiCraft used Pirsonal’s personalized video platform to turn each user’s learning data into a custom Year-in-Review video, embedded seamlessly in their app. The result? An [...]

Every December, brands rush to summarize the year with dashboards, emails, and PDFs. But in 2025, something has shifted. Customers don’t want summaries. They want stories. They want to see [...]

In the run‑up to 2026, marketing budgets are finally rebounding, but CFOs are watching every line item. Marketing leaders are under pressure to prove that every campaign drives pipeline, [...]

Every week I talk with marketing leaders, and I’ve noticed something curious. A new common question is now about AI video. “Can we clone a voice? Can we generate scripts automatically? Can AI [...]

What if 60–70% of your audience actually watched your year-end message—and most of those who watched clicked to act? One brand did it using nothing more than a spreadsheet, a simple base video [...]

Over the past year, I’ve noticed a pattern across industries like SaaS, financial services, real estate, and professional services. Marketing teams are strong at getting new leads in the door. [...]

Every year, HR leaders invest millions into benefits programs. Health coverage. Retirement plans. Wellness stipends. Discounts. Career development opportunities. Yet when you ask employees what [...]