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The digital revolution has irrevocably transformed the way businesses connect with consumers. Today’s hyper-connected world demands a new approach to marketing and customer engagement—one [...]

With today’s busy audiences, video is king. From captivating email marketing campaigns to creative customer engagement initiatives, video has become the most engaging and impactful form of [...]

Forrester’s latest CX Index report paints a bleak picture. US consumer satisfaction with customer experiences has plummeted to a new low for the third consecutive year, signaling a crisis [...]

Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question [...]

In today’s subscription-driven economy, from insurance plans to fitness apps, customer churn—the rate at which customers cancel their subscriptions—is the silent killer of growth. Studies [...]

In the ever-evolving realm of marketing, personalized video content emerges as a supreme engagement tool, offering an unparalleled connection with audiences. However, as marketing professionals [...]

In the intricate dance of customer connections to improve engagement, a gap often lingers—a disconnection between actions and the emotions they should evoke. Your audience, a dynamic tapestry of [...]

Large sales teams in the real estate industry face an exceptional challenge: forging meaningful connections with leads and customers through engaging content. To tackle this formidable task, [...]

In the world of HR communications, fostering employee engagement and retaining valuable talent are top priorities. Based on conversations with our clients, I see that employees struggle to [...]

Personalized videos are data-driven videos that are tailored to an individual’s interests, preferences, context or demographic background. They are used to engaging with them across the [...]