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Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the [...]

Fundación Vodafone’s DigiCraft used Pirsonal’s personalized video platform to turn each user’s learning data into a custom Year-in-Review video, embedded seamlessly in their app. The result? An [...]

In the run‑up to 2026, marketing budgets are finally rebounding, but CFOs are watching every line item. Marketing leaders are under pressure to prove that every campaign drives pipeline, [...]

You’ve got a smart team. A powerful message. And a campaign idea that could really move the needle. But every video personalization tool you try feels like it was built for someone else. You [...]

In the ever-evolving realm of marketing, personalized video content emerges as a supreme engagement tool, offering an unparalleled connection with audiences. However, as marketing professionals [...]

When it comes to event planning, few endeavors are more challenging than impressing VIP leaders and ensuring their presence at a special event. A renowned event planning firm faced precisely this [...]

In the ever-evolving world of marketing, professionals are on a perpetual quest for innovative solutions to streamline their operations, enhance efficiency, and, above all, deliver quantifiable [...]

In the world of HR communications, fostering employee engagement and retaining valuable talent are top priorities. Based on conversations with our clients, I see that employees struggle to [...]

Marketing personalization is a game-changer as it supports successful growth strategies in any business’s marketing effort. In fact, according to a recent survey, 73% of marketing leaders [...]

To make personalized videos for customers, you often need two types of video editing tools. One tool is for editing videos after they have been recorded or designed, allowing users to improve the [...]