13 Reasons Video Marketing is a Game-Changer for Marketing Leaders in 2024

Video marketing is evolving with the use of AI and video automation, allowing more teams to create videos. With increased competition, it’s crucial for your brand to connect with the [...]

Decoding the Customer Journey: A Guide to Enhancing Engagement through Personalization

People change. All the time. These changes also affect how you interact with your audiences through their life cycle. However, there is something that doesn’t change in your customers. This [...]

The Power of Localization in Direct Mail Marketing: Why Every Business Should Prioritize It

Creative direct mail marketing is great for direct-to-consumer brands seeking to generate leads and increase sales in a particular area because it allows them to send tailored messages to [...]

Localized Digital Marketing With Personalized Videos: How Zumba drove web traffic and brand awareness with data-driven videos [Case Study]

Localized digital marketing has become increasingly important, especially among brands with a strong presence through social channels. In the majority of social platforms, video is king. However, [...]