Is Content Marketing Still A Priority For B2B Marketing Managers?

Content marketing has been one of the key strategies B2B marketers have used to attract and educate customers over the last few years. It has worked incredibly well for many. At Pirsonal, for [...]

Marketing Automation fundamentals: get your site elements right to attract customers

With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the [...]