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Marketing leaders often encounter a great deal of information overload. Similarly, customers struggle to determine if a product or service is suitable. With short attention spans and fierce [...]

The customer journey, a critical aspect of marketing, encompasses the stages a consumer passes through before purchasing. From initial awareness to post-purchase satisfaction, every step presents [...]

People change. All the time. These changes also affect how you interact with your audiences through their life cycle. However, there is something that doesn’t change in your customers. This [...]

Personalized videos are data-driven videos that are tailored to an individual’s interests, preferences, context or demographic background. They are used to engaging with them across the [...]

Looking for a guide on how to improve a customer journey map with personalized video marketing? You’re not alone. With the pandemic and market recessions, even more, businesses embrace [...]

When considering a video marketing automation software, it is key to understand how other multinational brands are using 1 to 1 communications to create fully personalized experiences to improve [...]