Unlocking the Power of People: Why VOC and VOE Matter for Engagement in a Crowded Market

Imagine a bustling marketplace, overflowing with products and services vying for attention. How do you stand out? The answer lies in a powerful duo—the Voice of the Customer (VOC) and the Voice [...]

18 Reasons Why You Need to Understand Your Customer Journey (Right Now!)

The customer journey, a critical aspect of marketing, encompasses the stages a consumer passes through before purchasing. From initial awareness to post-purchase satisfaction, every step presents [...]

Recalibrate Your Focus: Rethink Growth from the Customer’s Perspective

While leaders in marketing, sales, and operations often focus on internal metrics for growth, they may be overlooking a crucial element: the customer. Customer experience (CX) has become the key [...]

Unlocking the Power of Personalized Video Automation: Weichert’s Success Story

Large sales teams in the real estate industry face an exceptional challenge: forging meaningful connections with leads and customers through engaging content. To tackle this formidable task, [...]

What’s Enterprise Marketing? Understanding the Core Strategies for B2B Success

Enterprise Marketing is a comprehensive B2B marketing approach that focuses on driving growth, nurturing long-lasting customer relationships, and scaling business operations in the corporate [...]

5 Detailed Best Practices for Unleashing Customer Engagement and Business Performance

Welcome to a world where customer engagement is the key to unlocking remarkable business performance. To achieve remarkable business performance, you need to keep customer engagement at the core [...]

14 Effective Customer Engagement Tactics for B2B and B2C Businesses

Customer engagement plays a crucial role in the success of any business. It is the process of building a solid connection and fostering meaningful interactions with customers. When you deliver a [...]

The Importance of Customer Engagement for Businesses That Want to Grow

Customer engagement plays a pivotal role in the growth of businesses. Customer engagement is important as it can create loyalty, improve satisfaction, and increase revenue. No business can say no [...]

Is Content Marketing Still A Priority For B2B Marketing Managers?

Content marketing has been one of the key strategies B2B marketers have used to attract and educate customers over the last few years. It has worked incredibly well for many. At Pirsonal, for [...]

Why Hiring an Experienced Marketing Manager is Critical to Your B2B Company’s Success

When a business grows, you know that marketing is a crucial component of success. But what do you do when you don’t have the expertise or time to manage your marketing campaigns [...]

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