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Author name: Josías De La Espada

Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale. With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.

Maximizing Impact with Personalized Video Marketing

Marketing / By

Are you tired of generic marketing videos that fall flat? It’s time to revolutionize your video marketing strategy with personalized video content. Tailoring videos to individual viewers and distributing them across multiple channels can dramatically boost engagement, conversions, and customer satisfaction. In this comprehensive guide, we’ll explore the power of personalized video marketing and uncover

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Personalized Video Marketing: Beyond Email [Video]

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This session covers how personalized video marketing can help you enhance customer experience and boost engagement for B2B and B2C marketing leaders. Instead of just relying on email, exploring other channels can improve visibility and success. Watch it now for practical examples and strategies for using personalized videos in marketing, customer experience, and even in

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The Crisis of Customer Experience: A Call for Personalized Video Solutions

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Forrester’s latest CX Index report paints a bleak picture. US consumer satisfaction with customer experiences has plummeted to a new low for the third consecutive year, signaling a crisis that demands urgent attention. This decline is not isolated to a few industries. Across the board, from retail and hospitality to technology and finance, brands are

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The Importance of Security and Compliance in Personalized Video Projects [Video]

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Personalized video is an effective way to engage audiences, simplify complex information through tailored storytelling, and achieve better results than other content types. However, with the increasing amount of data involved in creating personalized content, it’s crucial to prioritize security and compliance. This article delves into the key considerations outlined by Josías De La Espada,

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How to Use Video Accessibility to Reach Wider Audiences

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Many people struggle with different types of disabilities, including vision problems, color blindness, and hearing impairments.  This is why making video content accessible to everyone, including people with disabilities is an important, ethical, and smart business strategy. It’s also a strategic and sometimes legal necessity.  Moreover, video content is a powerful marketing tool that can

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Data-Driven Employee Engagement: The Future of Internal Comms

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Imagine entering a bookstore and being bombarded with endless rows of generic fiction. No personalized recommendations, no curated lists based on your reading history. Just a sea of uniformity, hoping something catches your eye. This, unfortunately, reflects the current state of internal communication (IC) in many organizations. We blast out generic messages to a diverse

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Unlocking the Power of People: Why VOC and VOE Matter for Engagement in a Crowded Market

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Imagine a bustling marketplace, overflowing with products and services vying for attention. How do you stand out? The answer lies in a powerful duo—the Voice of the Customer (VOC) and the Voice of the Employee (VOE). Mastering these tools will help you craft personalized messages for internal comms and customer-facing marketing campaigns, from videos to

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The Engagement Enigma: Reaching Customers Who Ditch Your Emails With Video And Personalization

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Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question persists: why aren’t customers visiting your site engaging with your messages? You know when they engage simply because they take the action or step that aligns with your business

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Beyond Acquisition: How Personalization & Video Marketing Drive Loyalty for Mid-Market & Enterprise

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There are economic ups and downs, and customers have high expectations. It’s not enough to just get new customers anymore. The key to long-term growth is to build a loyal customer base. Many other organizations are also facing this challenge. Statistics show that most businesses are working hard to improve customer experience. To stand out

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Data-Driven & Secure: How Pirsonal’s Platform Empowers EU Businesses with Secure Video Personalization

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Imagine you’re Amelia, a seasoned marketing leader at a prominent insurance company in the UK. Competition is fierce, and customer acquisition costs are rising. Engagement with traditional marketing tactics is dwindling. You need a breakthrough—a way to connect with customers on a deeper level and stand out from the crowd. Enter the world of personalized

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