According to a Pew report, YouTube videos aimed at children under the age of 13 are highly popular. Their study showed that these videos received almost three times as many views on average as other types of videos. There are many reasons why this happens.
For example, creating a video with kids in mind makes your Christmas videos easier to digest by a wider audience. This also applies to personalized videos during the holiday season. For instance, the following one:
This fact needs to be taken into consideration when creating your Christmas brand video.
Retailers spend billions of dollars on Christmas TV ads. But, what’s the point of spending this money if your Christmas corporate video doesn’t reach its full potential? Brands must increase video views, especially if their videos are going to be distributed through platforms like YouTube, Facebook, or any other major social media channel.
Increasing viewership should be a fundamental part of your Christmas video marketing strategy.
Christmas videos with children are common.
Here is something you should plan for, based on your target audience and type of product or service.
Based on Pew’s report:
“More broadly, videos featuring a child or children who appeared to be under the age of 13 – regardless of whether the video in question was aimed exclusively at children or not – received nearly three times as many views on average as other types of videos.”
In order to create a strategy that makes sense, take into account the spectrum of internet users you will be targeting. Creating video content with children in mind has a greater chance of success. Nevertheless, think if this is aligned with your offering, values, and current brand tone.
Customer engagement has become a top priority, especially after the COVID pandemic.
Whenever it is possible, personalize your customer engagement approach by making data-driven videos that take into account how each customer is.
Customer engagement has no shortcuts, and this is one of the reasons why it is so important. Your brand Christmas video should be created with your buyer personas in mind.
Personalized marketing will help you make each video and marketing asset relevant to your customer.
