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Video marketing has emerged as one of the most effective tools for engaging with audiences. Personalized videos, in particular, offer a unique opportunity to deliver tailored messages that [...]

Traditional direct mail campaigns can be generic and may not individually resonate with potential customers, resulting in low engagement and response rates. Many marketers experience the dilemma [...]

In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors [...]