Before you choose a platform, plan your campaign first

Get the checklist

member engagement

Should Your Team Create a Spotify Wrapped-Style Campaign for Members, Partners, or Customers?

Uncategorized / By

Most teams see Spotify Wrapped and ask: Can we create something like this? But the better question is: Should we? A Spotify Wrapped-style campaign can be powerful when your audience has meaningful personal, customer, member, partner, donor, student, employee, or impact data—and when that data can help them understand something valuable about their own role,

Should Your Team Create a Spotify Wrapped-Style Campaign for Members, Partners, or Customers? Read More »

76% Engagement: How a B2B2C Brand Used Personalized Video to Drive Member Loyalty and Shares

Marketing / By

A sustainability-focused B2B2C brand needed a better way to show its members the value they created together over the past year. Their yearly impact report—normally shared as a PDF—wasn’t driving the engagement, visibility, or retention they hoped for. So they partnered with Pirsonal to turn these static reports into emotionally resonant, personalized video experiences. The

76% Engagement: How a B2B2C Brand Used Personalized Video to Drive Member Loyalty and Shares Read More »