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Email marketing is still the most popular channel among companies to engage with customers. However, many brands are sending emails to the same contacts, which makes it difficult to stand out and [...]

In the intricate dance of customer connections to improve engagement, a gap often lingers—a disconnection between actions and the emotions they should evoke. Your audience, a dynamic tapestry of [...]

Content marketing has been one of the key strategies B2B marketers have used to attract and educate customers over the last few years. It has worked incredibly well for many. At Pirsonal, for [...]

In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors [...]