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As a marketing manager in a business-to-business (B2B) company, you’ll find that having a strong brand identity is often overlooked. Many companies focus solely on the products or services [...]

According to recent reports, B2B marketing executives are feeling the pinch in their budgets this year and have been forced to make some necessary cuts. As a result, the B2B marketing landscape [...]

When brands and video marketers need to make personalized videos for marketing as part of a pilot program for the first time, many face the same challenges. Successful personalized video [...]