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Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the [...]

A sustainability-focused B2B2C brand needed a better way to show its members the value they created together over the past year. Their yearly impact report—normally shared as a PDF—wasn’t driving [...]

Forrester’s latest CX Index report paints a bleak picture. US consumer satisfaction with customer experiences has plummeted to a new low for the third consecutive year, signaling a crisis [...]

Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question [...]

In today’s subscription-driven economy, from insurance plans to fitness apps, customer churn—the rate at which customers cancel their subscriptions—is the silent killer of growth. Studies [...]

The customer journey, a critical aspect of marketing, encompasses the stages a consumer passes through before purchasing. From initial awareness to post-purchase satisfaction, every step presents [...]

People change. All the time. These changes also affect how you interact with your audiences through their life cycle. However, there is something that doesn’t change in your customers. This [...]

Large sales teams in the real estate industry face an exceptional challenge: forging meaningful connections with leads and customers through engaging content. To tackle this formidable task, [...]

Personalized videos are data-driven videos that are tailored to an individual’s interests, preferences, context or demographic background. They are used to engaging with them across the [...]

Welcome to a world where customer engagement is the key to unlocking remarkable business performance. To achieve remarkable business performance, you need to keep customer engagement at the core [...]