Marketing

Customer retention managers and specialists are growing among B2B businesses. But more often than not, customer retention lies on marketing managers. Retention is one of the biggest challenges [...]

Video marketing has become an essential tool for businesses to promote their products and services effectively. But most marketing teams and leaders find themselves stuck when trying to create a [...]

In the fast-paced world of B2B marketing, understanding your target audience is crucial for the success of your B2B marketing strategy. One effective way to gain deep insights into your B2B [...]

Attention spans are shrinking and competition for consumer engagement is fierce. This is why businesses need to employ creative and effective strategies to boost their brand awareness. One [...]

Companies are increasingly realizing the importance of synergy and collaboration between different departments to achieve organizational goals. One crucial partnership that can significantly [...]

As a marketing manager in a business-to-business (B2B) company, you’ll find that having a strong brand identity is often overlooked. Many companies focus solely on the products or services [...]

The world of marketing is ever-evolving, and the B2B landscape is no exception. As we move into 2024, it’s crucial for businesses to stay ahead of the curve and adapt to the latest trends [...]

In today’s competitive business landscape, having a well-defined and effective B2B marketing plan is crucial for success. B2B marketing focuses on targeting businesses rather than [...]

The popularity of online video consumption continues to soar, making it an essential component of any successful marketing strategy. From advertising to customer onboarding, video marketing is [...]

In today’s fast-paced digital landscape, video marketing has emerged as a powerful tool for businesses to engage their target audience, convey their brand message, and drive conversions. [...]