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Are you a marketing manager looking to track the success of your campaigns? Do you want to make sure your decisions are data-driven and informed by metrics? But with so many metrics to choose [...]

As a marketing manager, one of your main goals is to improve lead generation and drive revenue growth. There are many strategies marketers can use to improve lead generation. For instance, [...]

Direct mail marketing might appear outdated in our digital age with social media, email marketing, and other forms of digital marketing being the preferred methods of marketers. However, it has [...]

Creative direct mail marketing is great for direct-to-consumer brands seeking to generate leads and increase sales in a particular area because it allows them to send tailored messages to [...]