digital marketing

How To Create Dynamic Videos With A Click Using Pirsonal Editor (Product Update)

Marketing / By

[activecampaign form=132] Personalized video marketing has become an industry itself. Video personalization is helping organizations from a variety of industries to improve customer experience with video marketing automation that delivers videos that are unique to each individual. With this, marketers, customer experience manager, designers and developer often wonder how to create dynamic videos. To create […]

How To Create Dynamic Videos With A Click Using Pirsonal Editor (Product Update) Read More »

Micro-segmentation Basics And Personalized Marketing During Times Of Change

Marketing / By

[activecampaign form=132] In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions. I’ve talked about marketing segmentation before and its role when creating a personalized video marketing strategy that works. Through micro-segmentation,

Micro-segmentation Basics And Personalized Marketing During Times Of Change Read More »

Pirsonal Joins International Hotel Technology Forum to Promote Personalized Video Marketing Solutions in Hospitality

Marketing / By

At Pirsonal we focused on personalized multimedia communications, powered by data that makes our clients’ marketing communications relevant to the individual. That’s why it’s exciting to participate in industry-specific events like the International Hotel Technology Forum (IHTF), which we have joined as sponsors along with other sponsors like Samsung, Amadeus and Hotelkit. The event, taking place in

Pirsonal Joins International Hotel Technology Forum to Promote Personalized Video Marketing Solutions in Hospitality Read More »

Must-Know Video Marketing Stats For Hotel Marketing

Marketing / By

Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video marketing as customers are more likely to be a repeat customer if a brand provides targeted personalized offers. Personalized video marketing is an opportunity

Must-Know Video Marketing Stats For Hotel Marketing Read More »

Marketing Automation fundamentals: get your site elements right to attract customers

Marketing / By

With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the fundamentals of your website. Let me ask you… How do you know if you’ve got things right with your marketing automation and site

Marketing Automation fundamentals: get your site elements right to attract customers Read More »