Video Marketing Trends To Watch Out For In 2024

Are you ready to take your video marketing game to the next level? The year 2024 is fast approaching, and with it comes a new set of trends that will dominate the world of video marketing. From [...]

How to Optimize The Performance Of Your Marketing Strategy In the Current B2B Landscape

According to recent reports, B2B marketing executives are feeling the pinch in their budgets this year and have been forced to make some necessary cuts. As a result, the B2B marketing landscape [...]

The Top Marketing Channels to Reach B2B Buyers to Finish the Year Well

If you’re a B2B marketer, you know that the landscape is constantly changing. As we head into the mid of 2023, it’s important to understand which marketing channels will be most [...]

Why Hiring an Experienced Marketing Manager is Critical to Your B2B Company’s Success

When a business grows, you know that marketing is a crucial component of success. But what do you do when you don’t have the expertise or time to manage your marketing campaigns [...]

Which marketing metrics matter most to managers?

Are you a marketing manager looking to track the success of your campaigns? Do you want to make sure your decisions are data-driven and informed by metrics? But with so many metrics to choose [...]

17 Strategies Marketing Managers Can Use To Improve Lead Generation

As a marketing manager, one of your main goals is to improve lead generation and drive revenue growth. There are many strategies marketers can use to improve lead generation. For instance, [...]

Is direct mail marketing still a good marketing strategy?

Direct mail marketing might appear outdated in our digital age with social media, email marketing, and other forms of digital marketing being the preferred methods of marketers. However, it has [...]

The Power of Localization in Direct Mail Marketing: Why Every Business Should Prioritize It

Creative direct mail marketing is great for direct-to-consumer brands seeking to generate leads and increase sales in a particular area because it allows them to send tailored messages to [...]

Localized Digital Marketing With Personalized Videos: How Zumba drove web traffic and brand awareness with data-driven videos [Case Study]

Localized digital marketing has become increasingly important, especially among brands with a strong presence through social channels. In the majority of social platforms, video is king. However, [...]

Increasing Direct Response Rates by 500%: How Personalized Video Marketing Boosts Direct Mail Marketing

Traditional direct mail campaigns can be generic and may not individually resonate with potential customers, resulting in low engagement and response rates. Many marketers experience the dilemma [...]