If you work in marketing for an established organization, you’ve likely come across what I call the “engagement war.” Simply put, your audiences are constantly bombarded with [...]
Communicating benefits to employees can be difficult. Everyone is aware of direct payments because it is straightforward. But most organizations find it hard to successfully share and explain [...]
Video creation is one of the most profitable activities for media producers, advertisers, and publishers in the sports industry—and video automation helps them achieve new audiences and [...]
As we move into 2025, video marketing with personalized videos will become more and more important for brands looking to increase customer engagement individually. This is why the easiest way to [...]
Data-driven marketing personalization is quickly becoming the norm among B2C brands in many industries. Why? By leveraging customer data, brands can create more tailored and relevant marketing [...]
Looking for a guide on how to improve a customer journey map with personalized video marketing? You’re not alone. With the pandemic and market recessions, even more, businesses embrace [...]
Marketing through email is an effective way to improve customer relationships in the hotel industry. However, many marketers forget that there is light after a booking confirmation email. After [...]
Hotel loyalty programs drive customer engagement. As a result, higher loyalty leads to more revenue and profitable growth. For example, hospitality brands like Hilton see more than 50% of room [...]
Hotel marketing automation is growing. Why? Hotels are under pressure to optimize their marketing budgets and digital marketing strategy. As a result, they need to find more efficient ways to [...]
A customer-centric business is one that puts the customer at the center of everything they do. What many business owners don’t know is that marketing automation helps small businesses focus [...]
