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Data-driven videos are incredibly popular due to their outstanding effectiveness. In fact, personalized videos are 116% more effective than generic videos (Pirsonal). But creating personalized [...]

If you are thinking about ways to boost engagement, chances are you’ve stumbled upon the idea of using personalized videos in marketing. Personalized videos are about 116% more effective [...]

Making personalized videos is often seen by marketing leaders as an innovative way to improve customer experience, increase retention, and boost engagement. Utilizing personalized videos can [...]

Marketing personalization is a game-changer as it supports successful growth strategies in any business’s marketing effort. In fact, according to a recent survey, 73% of marketing leaders [...]

Personalized videos are data-driven videos that are tailored to an individual’s interests, preferences, context or demographic background. They are used to engaging with them across the [...]

Enterprise Marketing is a comprehensive B2B marketing approach that focuses on driving growth, nurturing long-lasting customer relationships, and scaling business operations in the corporate [...]

Update (2026): Pirsonal has maintained ISO/IEC 27001 certification since 2023 and has now updated its certification to align with the latest revision of the standard in Europe. This page has been [...]

The majority of businesses (89%) try to compete based on customer experience (Gartner). However, in my experience, many are missing a critical aspect of successful customer engagement strategies. [...]

To make personalized videos for customers, you often need two types of video editing tools. One tool is for editing videos after they have been recorded or designed, allowing users to improve the [...]

Choosing secure personalized video software with ISO 27001 certification ensures data security, customer trust, streamlined processes, and a competitive advantage for organizations. Organizations [...]