Why Complex B2B Messaging Fails — And How to Fix It
Getting busy B2B buyers to pay attention, understand your message, and take action has never been harder. This is especially true for VPs of Marketing in complex industries (enterprise SaaS, [...]
How Personalized Video Drives Customer Loyalty: The Loyalty Equation
Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the [...]
How Vodafone Foundation’s DigiCraft Turned App Data into Personalized Year-in-Review Videos
Fundación Vodafone’s DigiCraft used Pirsonal’s personalized video platform to turn each user’s learning data into a custom Year-in-Review video, embedded seamlessly in their app. The result? An [...]
The New Language of Loyalty: Why Year-in-Review Videos Are Becoming a Strategic CMO Priority
Every December, brands rush to summarize the year with dashboards, emails, and PDFs. But in 2025, something has shifted. Customers don’t want summaries. They want stories. They want to see [...]
