Video marketing is evolving with the use of AI and video automation, allowing more teams to create videos. With increased competition, it’s crucial for your brand to connect with the audience in a relevant way.
Video is effective for this, and can be tailored to a general audience or personalized. Before creating a script or storyboard, it’s important to understand the impact of video and why your audience wants it.
Today we’ll explore why video in 2024 and the impact of personalization in video marketing.
The Importance of Video in 2024 for Marketing Leaders
In 2024, creating videos is essential for companies because it allows them to engage effectively with their distracted, target audience, meeting the demands of these audiences.
“Demands” is a hard word.
However, if you pay attention to many marketing metrics, you’ll see that video performs better than other types of content.
This is one of the reasons why almost half of marketers (42%) quantify video ROI through customer engagement and retention.
Why Video in 2024 Performs Better Than Other Types of Content
When strategically used throughout the customer journey, video connects with your people, from customers to employees, like no other type of content.
Let’s see why video performs better than any other type of content.
Video Helps Businesses Reach Their Audience
The attention spans of people have decreased significantly in recent years. However, videos have emerged as an incredible tool to quickly capture and maintain their interest, even while conveying complex information.
The undeniable dominance of social media is evident, with explosive growth seen in short-form video platforms like TikTok and Instagram Reels.
As a result, people have become highly accustomed to consuming videos for entertainment, information, and social connection. This provides brands with an unparalleled opportunity to captivate both B2B and B2C audiences in an engaging and immersive format.
Also, let’s not forget that search engine optimization is crucial in today’s digital landscape. Now, search engines can analyze the content of your videos, increasing the importance of video content in search engine rankings.
As you can see, this presents a tremendous opportunity for businesses to enhance their brand’s online visibility.
When you use videos in marketing effectively, you can significantly improve your brand’s discoverability and reach wider audiences.
Therefore, embracing this powerful tool will undoubtedly propel your brand to new heights on platforms like Google and beyond.
Video helps businesses boost Engagement
In marketing, higher engagement translates into more loyal customers, higher lifetime value (LTV), and sales. And video is an engagement powerhouse at your disposal.
For example, watch the following personalized year-in-review video example:
Why are videos crucial for businesses looking to enhance marketing engagement?
Videos in marketing hold immense value for businesses seeking to increase engagement. Unlike text or static images, videos consistently generate higher engagement rates, resulting in more shares, likes, and comments.
Moreover, videos allow businesses to establish an emotional connection with their audiences. For example, by narrating stories, displaying brand personality, and utilizing personalization, videos forge deep emotional ties with viewers, fostering trust and loyalty.
Lastly, businesses can provide interactive experiences through videos. Utilizing technologies such as interactive videos and live streams, companies can captivate their audience even more, encouraging active participation.
Video boosts marketing teams’ ability to drive conversions
Take for instance product demonstrations. Product demonstrations are powerful tools for showcasing complex products or services clearly and concisely.
By using videos, you can effectively educate and entertain customers, helping them understand the true value of what you offer.
This not only engages them but also increases their LTV and boosts sales.
Other examples are testimonials and case studies. They are another essential aspect of video marketing.
By featuring video testimonials and case studies, you can establish trust and credibility with potential customers. These real-life experiences influence purchasing decisions and ultimately drive sales.
Furthermore, videos can seamlessly integrate targeted calls to action (CTA), enhancing the overall effectiveness of your marketing efforts.
By strategically placing CTAs within your videos, you can motivate viewers to take action, whether it’s visiting your website, subscribing to your newsletter, or making a purchase.
In fact, with innovative tools like Pirsonal Player, you can even personalize these CTAs automatically, making them even more compelling and irresistible.
In summary, videos not only entertain but educate customers, leading to increased understanding and appreciation of your products or services.
By incorporating testimonials, case studies, and targeted CTAs, you can build trust, influence purchase decisions, and ultimately drive sales.
Video helps businesses measure and adapt
Video can be customized to suit any messaging or marketing goal, whether it’s telling a brand’s story, launching a product, or providing educational material.
Not only that, but video can also be monitored and analyzed.
In fact, video analytics today can offer even more precise data than email analytics. By examining metrics such as views, engagement, and click-through rates, you can gain valuable insights and optimize your campaigns accordingly.
Another advantage of video content is that it surpasses language barriers, making it accessible to a global audience.
Take the fitness brand Zumba, for example, which has produced nearly a million minutes of video content in seven different languages. This achievement has been made possible through the use of Pirsonal’s personalized video software.
By embracing the power of video in 2024, you can unlock new marketing opportunities, connect with your audience on a deeper level, and ultimately, achieve your marketing goals.
13 Stats Highlighting the Power of Video for Marketing Leaders in 2024
People’s decisions are primarily driven by their emotions, and video is the most effective form of content to establish an emotional connection with your audience throughout the customer journey. Let’s examine this concept using statistical data.
- 87% of marketers report using video as a marketing tool (Wyzowl, 2023 Video Marketing Statistics). Video marketing is not just a passing trend, but a vital strategy that numerous businesses have embraced.
- 70% of B2B buyers watch videos throughout the buying process (Vidyard, 2023 B2B Video Marketing Report, yes, I’m citing a competitor :-p). Video plays a crucial role in influencing B2B purchase decisions, making it an essential factor for B2B2C brands to consider.
- Including video on a landing page can increase conversion rates by 80% (Unbounce, 2023 The State of Landing Pages). This demonstrates the incredible effectiveness of video in driving action. By creating personalized landing pages, you can take this to the next level.
- Social media posts with video generate 48% more shares than text-based posts (Social Media Today, 2023). This highlights the incredible virality of video content, which is critical for reaching wider audiences across B2B and B2C segments.
- Viewers retain 95% of a message delivered through video, compared to 10% through text (Insivia, 2023 Video Marketing Statistics). This emphasizes the superior information retention provided by video, allowing for deeper engagement with both B2B and B2C audiences.
- 62% of businesses use video for social media marketing (HubSpot, 2023 State of Social Media Report). Many of your competitors take this aspect seriously.
- 93% of businesses believe video marketing is an important part of their overall marketing strategy (Wyzowl, 2023 Video Marketing Statistics). However, it’s important to note that while agreement is one thing, taking action is another. Choose which side you want to be on.
- Marketers who use video grow their revenue 49% faster than those who don’t (Aberdeen Group, 2020 The State of Video Marketing). This statistic directly links video marketing to business growth.
- 79% of consumers prefer to watch a video to learn about a product or service (again, Wyzowl, 2023 Video Marketing Statistics). This clearly shows that consumers have a preference for video content.
- Mobile video consumption accounts for 54% of all video viewing (Statista, 2023). In many cases, it is crucial to optimize videos for mobile devices to reach audiences on-the-go, whether for B2B or B2C purposes.
- Personalization in video marketing can increase engagement rates by 20% (Vidyard, 2023 B2B Video Marketing Report). At Pirsonal, we are passionate about video personalization.
- Personalized videos are 116% more effective than generic videos (Pirsonal, GDPR and the Impact of Marketing Individualization on the hotel, travel, and leisure industries). With personalization, marketing leaders can take video to the next level because the content is highly relevant to each individual.
- 6 out of 10 people would rather watch online videos than television (HubSpot, 2021 State of Video Marketing Report). There has been a significant shift in the way people consume video content, with an increasing number of individuals opting for online platforms. This presents a tremendous opportunity for brands to capture the attention of their target audience.
Video marketing is crucial for marketing leaders in 2024 because it effectively reaches, engages, and converts audiences in both B2B and B2C segments.
By using video that aligns with your audience’s goals and concerns, as well as your team and organization’s goals, you can drive business growth and achieve marketing objectives.
If you want to know how to increase engagement in 2024, my team and I are available to answer your questions and provide guidance.
Why Pirsonal: Video Software for Personalization
Pirsonal is the only personalized video software and service that empowers teams like yours to engage audiences effectively, without concerns about experience, scalability, or security.
We walk with you to help you succeed.
