Content marketing has been one of the key strategies B2B marketers have used to attract and educate customers over the last few years. It has worked incredibly well for many. At Pirsonal, for instance, it has been one of our key marketing strategies, even with our limited footprint when compared to some of our competitors.
Is Content Marketing Still A Priority For B2B Marketing Managers? Read More »
When brands and video marketers need to make personalized videos for marketing as part of a pilot program for the first time, many face the same challenges. Successful personalized video marketing pilots have five characteristics in common. Understanding these characteristics will help you manage the personalized video production process from pre-production to post-production. To make
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In today’s digital age, online content has become the staple of any brand that wants to create relevance and recall on a virtual platform. And amongst all forms of content, video has become every company’s trump card. But with the over-saturation of video content that online platforms have experienced recently, how can one create video
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