Salary Isn’t Enough: Why Employee Benefits Communication Drives Retention

Every year, HR leaders invest millions into benefits programs. Health coverage. Retirement plans. Wellness stipends. Discounts. Career development opportunities. Yet when you ask employees what [...]

Why Your Personalized Video Email Campaign Isn’t Converting (And What to Do Next)

Most of the teams we work with are already stretched thin. Some won’t even look at their personalized video analytics. Others pay close attention—not because they love dashboards, but because [...]

76% Engagement: How a B2B2C Brand Used Personalized Video to Drive Member Loyalty and Shares

A sustainability-focused B2B2C brand needed a better way to show its members the value they created together over the past year. Their yearly impact report—normally shared as a PDF—wasn’t driving [...]

Automated Impact Reports: From Excel to Share‑Ready Video

When it comes to impact reports, static PDFs don’t spark action. Personalized videos do. Imagine turning a dusty spreadsheet into 10,000 short, on‑brand videos your members can’t wait to share on [...]

How to Launch Your First Large-Scale Personalized Video Project Fast and Safely

Key takeaway: The tech to personalize 10k–50k videos already exists. What usually stalls a first-time rollout is people bandwidth—aligning creative, data, voice, compliance, and analytics. [...]

Maximize ROI with Personalized Video: Analytics, Metrics & Strategies

Your audience is overwhelmed. Simply creating engaging content isn’t enough. You need to prove the value of your efforts, especially when it comes to innovative marketing strategies like [...]

How Small Teams Use Personalized Video for Customer Onboarding

You’ve got more users. Less time. More pressure. For lean teams, onboarding isn’t just a task—it’s a make-or-break moment. Customers want clarity. Your team wants efficiency. Your business needs [...]

Personalized Video Software for Small Teams: What to Look for (and What to Avoid)

You’ve got a smart team. A powerful message. And a campaign idea that could really move the needle. But every video personalization tool you try feels like it was built for someone else. You [...]

Repurpose Marketing Videos: Make Personalized Videos Fast

If your brand invests heavily in video marketing, chances are you have an extensive video library full of high-quality content. But let’s be honest—how much of that content is actively working [...]

Personalized Video ROI Challenges: 3 Mistakes Killing Your Results (and How to Fix Them)

Personalized video isn’t just a trend; it’s essential for organizations that recognize the importance of keeping customers engaged—or risk losing them. As marketing executives, you [...]