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In legacy industries, like construction, roofing, and manufacturing, modern marketing is harder than it looks. Tactics that once worked—print ads, trade shows, or generalized email blasts—no [...]

Throughout 2025, something unusual happened across almost every corner of the market. Whether you were serving software users, banking customers, students, association members, or everyday [...]

Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the [...]

Fundación Vodafone’s DigiCraft used Pirsonal’s personalized video platform to turn each user’s learning data into a custom Year-in-Review video, embedded seamlessly in their app. The result? An [...]

Every December, brands rush to summarize the year with dashboards, emails, and PDFs. But in 2025, something has shifted. Customers don’t want summaries. They want stories. They want to see [...]

Every week I talk with marketing leaders, and I’ve noticed something curious. A new common question is now about AI video. “Can we clone a voice? Can we generate scripts automatically? Can AI [...]

What if 60–70% of your audience actually watched your year-end message—and most of those who watched clicked to act? One brand did it using nothing more than a spreadsheet, a simple base video [...]

Over the past year, I’ve noticed a pattern across industries like SaaS, financial services, real estate, and professional services. Marketing teams are strong at getting new leads in the door. [...]

Every year, HR leaders invest millions into benefits programs. Health coverage. Retirement plans. Wellness stipends. Discounts. Career development opportunities. Yet when you ask employees what [...]

Most of the teams we work with are already stretched thin. Some won’t even look at their personalized video analytics. Others pay close attention—not because they love dashboards, but because [...]