Have you ever wondered what’s behind a personalized video? Defining your personalized video business goals is the most important thing. This episode from our Reaction Podcast by Pirsonal will help you understand why and the things that need to be ready before you even talk to your agency, in-house team or even to our Professional Services team.
From your personalized video business goals to the technical structure, you’ll learn how to get started with your personalized videos, the latest trend in Marketing that allows businesses to build stronger relationships with customers. It combines everything the majority of audiences out there love: a personal touch.
Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale.
With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.
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