A sustainability-focused B2B2C brand needed a better way to show its members the value they created together over the past year.
Their yearly impact report—normally shared as a PDF—wasn’t driving the engagement, visibility, or retention they hoped for. So they partnered with Pirsonal to turn these static reports into emotionally resonant, personalized video experiences.
The result? A high-performing campaign with up to 89% CTA engagement and dozens of member shares within hours.
Key Case Study Outcomes:
- Video open rates: Up to 64%
- CTA Engagement (Video Downloads): Up to 89%
- Average CTA Engagement Across Segments: 76%
- Personal Shares in Hours: 100+ direct social media shares tracked within the first few hours
- Personalized Videos Delivered: 1,181 across three audience segments
- Time to Launch: Under 7 days from final creative asset to campaign launch
This approach is ideal for:
- Sustainability, nonprofit, or circular economy brands looking to show member value
- B2B2C models where customers serve as advocates (e.g., marketplaces, communities)
- Annual reporting, loyalty campaigns, or community activations
- If your members don’t feel seen, understood, or proud of their participation—this kind of campaign can shift that in just a few minutes.
Executive Summary: Proving Value and Retention with Shareable Personalized Video
For purpose-driven organizations, member loyalty is built on a shared mission. But if members don’t clearly see the value they create—or the results they’ve helped fund—retention, growth, and advocacy can suffer.
This B2B2C brand needed to:
- Help each business instantly recognize their individual contribution
- Make annual performance data easier to understand and share
- Reinforce loyalty by creating an emotional connection at scale
Instead of sending yet another PDF, they partnered with Pirsonal to deliver a personalized video experience for each member. Each video showed their impact highlights, with a unique download link they could share.
The campaign generated open rates of up to 64% and CTA engagement as high as 89%—setting a new benchmark for member engagement.
The Challenge: Data-Rich Reports, Low Member Engagement
Every year, the brand created a detailed PDF report showcasing the impact made possible by their member base—an audience spread across the hair, beauty, and pet industries.
These members expected transparency and value from their participation.
But PDF reports presented two challenges:
- Low engagement: Members weren’t opening or reading them.
- Low shareability: Even loyal members weren’t sharing the report with others, limiting brand reach.
They needed a faster, more meaningful way to show each member:
- What they personally helped achieve
- How their results compared to prior years or peer averages
- Why staying involved mattered
If members didn’t feel proud of their contributions—or weren’t even reading them—renewals could suffer.
They knew they needed more than just a new format—they needed a more emotional, more accessible way to show members their individual value.
That’s where video and personalization came in.
Why Personalized Video?
This campaign succeeded because it combined two powerful engagement principles that align with how today’s audiences consume content:
- Video is easier to consume, remember, and share. Compared to PDFs or long-form emails, video simplifies complex ideas and creates emotional connection. It’s more human—and more likely to be watched.
- Personalization makes it relevant and memorable. When members see their name, their results, and their contribution in context, they pay attention. It becomes a story about them.
Together, these elements turned passive report readers into active brand advocates.
The Solution: From Member Data to Personalized Video—Without Tech Overhead
The brand turned to Pirsonal to reimagine their annual report through personalized video with full assistance from day 1:
- A unique video for each member: Each video highlighted that specific member’s results—volume, impact metrics, contribution—in a short, emotionally resonant format.
- Interactive landing pages with video download CTA: Each email included a secure link to a personalized landing page powered by Pirsonal. Members watched their video and could download it directly from the CTA.
- Scalable creative and tech support: Using their Canva-created MP4 as a base, Pirsonal’s Professional Services team:
- Created dynamic templates for three key member segments
- Generated all 1,181 videos within 7 days
- Built interactive landing pages and CTAs
- Provided consulting and post-campaign analytics
The Roadblock: Personalization at Scale Isn’t Easy
The marketing and creative teams explored a number of tools and platforms to personalize video content at scale, but hit several barriers:
- Rigid templates: Many platforms limited their creative control or forced them into generic avatars.
- Technical burden: Most required in-house developers or IT to build landing pages—resources they didn’t have.
- Lack of interactivity: Some options didn’t allow members to download or share their video.
- Slow execution: A few required weeks of setup and testing—too slow for their fast-moving campaign.
Why Pirsonal: Video Personalization That Works Without Complexity
Similar Pirsonal clients have had the same experience
They chose Pirsonal because it solved all of the above with ease:
- Speed to execution: Pirsonal helped them launch in under a week
- Hands-on support: From 1:1 consulting to template creation
- Scalable personalization: Dynamic content, branded experiences, and interactive CTAs—automated impact report video from their own spreadsheet data.
Pirsonal’s platform offered the flexibility and creative control they needed, without adding technical burden. It enabled them to build emotionally resonant, on-brand video experiences in days, not weeks.
Unlike the other platforms, Pirsonal offered real video—not avatars—with fully customizable, on-brand templates, expert hands-on support, and fast deployment. No steep learning curve. No new headcount.
The Results: High Engagement, Loyalty, and Visibility
The campaign targeted 1,181 members across three segments. Results were tracked by open rate and call-to-action (CTA) engagement—the percentage of viewers who downloaded their personalized video:
- Beauty: 64% open rate, 89% CTA engagement
- Pets: 61% open rate, 64% CTA engagement
- Hair: 52% open rate, 74% CTA engagement
- Average CTA engagement across all segments: 76%
Within the first few hours of launch, over 100 members shared their personalized videos with their communities—amplifying the brand’s visibility far beyond their email list.
Account managers used video analytics to:
- Follow up with members who hadn’t viewed their videos
- Celebrate those who did—reinforcing retention and connection
In the past, these reports sat in inboxes. This time, members watched, downloaded, and shared—turning engagement into brand reach.
Cost-to-Impact Perspective
While this was a mid-sized campaign, it also mirrors what enterprise teams wrestle with at larger scales:
- How do we justify spend if we can’t prove usage or impact?
- How do we scale personalization without slowing down the team?
This brand’s experience proves that even with a modest audience:
- You can achieve high engagement (76% CTA engagement)
- You can launch in days, not months (campaign executed in <7 days)
- You can justify ROI through member retention, brand reach, and shareable proof of impact
For this client, the math worked: with zero extra headcount, they reached more members, created more visibility, and reinforced retention—all in under 7 days.
Final Thoughts
When your brand exists to create impact, your members need to see and feel that impact.
This campaign helped every member understand their contribution, share their story, and stay emotionally connected to the mission.
And the results speak for themselves: 76% average CTA engagement.
With year-end campaigns around the corner, now is the time to make sure your members don’t just receive your message—but remember and act on it.
Want to deliver your own personalized video campaign at scale? Talk to our team. We’ll walk with you step by step.
FAQs
What’s a good CTA engagement rate for personalized video campaigns?
Benchmarks vary, but this campaign saw up to 89%, with an average of 76%—well above typical industry rates.
Can small or mid-sized teams launch personalized video campaigns fast?
Yes. With Pirsonal, this campaign was launched in under 7 days without expanding the team or switching platforms.
Is personalized video scalable for larger audiences?
Absolutely. While this campaign reached 1,181 members, the same approach scales to 100,000+ contacts using automation and our secure, flexible personalized video platform.
What is Pirsonal?
Pirsonal is a personalized video software platform that gives you simple yet powerful tools, expert assistance, and compliant data management—so teams of all sizes can create impactful personalized video campaigns and drive higher audience engagement at scale.
Why should I consider video over PDFs or email reports?
Video drives higher engagement, is easier to consume, and builds emotional connection. Paired with personalization, it helps your audience feel seen—leading to better retention and brand advocacy.
What kinds of campaigns work best for personalized video?
Great for onboarding, impact reports, loyalty programs, annual summaries, renewal campaigns, and partner communications—especially where scale and clarity matter.
