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A sustainability-focused B2B2C brand needed a better way to show its members the value they created together over the past year. Their yearly impact report—normally shared as a PDF—wasn’t driving [...]

When it comes to impact reports, static PDFs don’t spark action. Personalized videos do. Imagine turning a dusty spreadsheet into 10,000 short, on‑brand videos your members can’t wait to share on [...]

Key takeaway: The tech to personalize 10k–50k videos already exists. What usually stalls a first-time rollout is people bandwidth—aligning creative, data, voice, compliance, and analytics. [...]