lead generation

Is Content Marketing Still A Priority For B2B Marketing Managers?

Marketing / By

Content marketing has been one of the key strategies B2B marketers have used to attract and educate customers over the last few years. It has worked incredibly well for many. At Pirsonal, for instance, it has been one of our key marketing strategies, even with our limited footprint when compared to some of our competitors. […]

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Marketing Automation fundamentals: get your site elements right to attract customers

Marketing / By

With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the fundamentals of your website. Let me ask you… How do you know if you’ve got things right with your marketing automation and site

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