What are dynamic videos in marketing?

Dynamic videos are data-driven videos with personalization tags or dynamic placeholders. With these placeholders, you personalize different parts of the video with text, images, video clips, voice-overs, music, vector objects, properties, scenes, and more.

With dynamic video software, you can personalize every part of the video.

Since different parts of the video change when required, you automatically make videos more dynamic and engaging. The goal is to target specific viewers that are prompted to take action because of the relevance of the video content or to keep the video content up-to-date.

Marketers use these videos in three types of video marketing and advertising strategies:

1. Real one-to-one marketing communications: Every contact sees a unique video. These unique dynamic videos are sent by email, SMS, WhatsApp, or similar channels to potential buyers and customers. These videos are often powered by first-party data from customer relationship management (CRM) software data.
2. Dynamic video ads: A group of people with similar characteristics sees a unique video. Advertisers create dynamic ads with dynamic video content to exclusively target potential buyers. These videos are often powered by third-party data from advertising platforms like Facebook Ads or YouTube Ads in conjunction with first-party data.
3. Dynamic product videos: When a product’s features, pricing, or information constantly change. In this case, videos are dynamically updated to reflect the latest meaningful changes in a product’s specifications.

Why use dynamic videos in your video marketing strategy?

As we move into 2023, it’s important for brands to make marketing more dynamic to best increase audience engagement. Video has proven to be the type of content all audience segments love and better engage with.

However, according to McKinsey, consumers expect personalization from the brands and businesses they choose. In fact, 76% of them get frustrated when they don’t find it.

Thus, one-size-fits-all video content is no longer the way to go when targeting specific market segments and individuals with video.

One way to considerably increase engagement with videos is by making them dynamic. Today this is possible thanks Pirsonal’s dynamic video software.

With Pirsonal, every part of the video can be dynamic, automatically. Also, the unique video content is ready fast and in an ROI-effective way.

Brands and advertising agencies choose Pirsonal’s video software because it is simple, flexible, and scalable. However, according to customers’ reviews, one of the key reasons why they partner with Pirsonal is because of the customer support and Professional Services that help them succeed in dynamic marketing with video.

Then, the main goal behind dynamic videos is to make the video content highly relevant and up-to-date so that viewers pay attention, engage, and take action. Dynamic videos are, as a result, more effective than generic videos because they reflect the latest relevant information.

When brands and advertising agencies partner with Pirsonal, we provide an accessible solution but also specialized services that help them successfully launch dynamic marketing projects with video.

Effective video marketing with dynamic videos

In our experience, the most effective dynamic videos for one-to-one marketing strategies show interactivity options to boost viewer engagement right from the video. This comes in different fashions, from personalized calls-to-action to allowing the viewer to navigate or choose a specific path in the video.

The following image shows a screenshot of a personalized call-to-action in a dynamic video. The viewer can choose between three options, which are presented based on the viewer’s buyer persona.

There are three main benefits of dynamic content creation in data-driven marketing strategies.

Dynamic videos offer increased viewer engagement

Companies that use personalization to create dynamic video content that matches products and customer sentiment, intent, and context are more successful. This is a common practice in B2C dynamic ads, but also in B2B personalized email marketing campaigns.

As a result, these types of videos have superior viewer engagement and higher conversion rates when compared to generic, one-size-fits-all videos from your competitors.

In fact, as reported by Invideo, dynamic videos with personalization are between 35% and 116% more effective than generic videos. Dynamic videos are in the same category as personalized videos.

Dynamic videos help brands deliver a personalized customer service

Dynamic content allows brands to provide clients with the best customer service possible. Studies show that 73% of consumers prefer brands that personalize the customer experience.

You can use client information, stats, and more to create one-on-one experiences that will endear customers to your brand for life.

For example, use dynamic videos to share reports with clients or to update data from a live product feed. This will help you show relevant information to clients., web visitors, and users.

Dynamic videos deliver greater personalization

With dynamic content, you can create a more personalized experience for each viewer, which can help to build loyalty and trust with dynamic marketing and video. This is thanks to the power of audiovisual and interactivity options right from the video.

In a world where consumers are bombarded with marketing messages from all sides, it’s more important than ever to create a personalized video experience that speaks to each individual or target audience.

Dynamic video content creation can help you do just this, by tailoring your content to match the interests and needs of each user. And the experts agree. Video content converts better than other types of content and 71% of consumers expect personalization from your brand.

In turn, this boosts engagement, loyalty, and trust—all essential ingredients for success in 2023 and beyond. So if you’re looking to get ahead of the competition, dynamic video creation is the way to go!