The success of any business event and event marketing— whether it is a mega-expo held at a convention center or a small gathering with your most important vendors and customers — is largely determined by the quality of the attendance. Did you get the people you wanted to come for it? And did you get the post-event feedback that you were hoping for?
Here we list five creative ways in which you can leverage the power of videos to ensure that your business events are a big success. Every time.
1)Event marketing: an invite impossible to refuse
Let’s face it — if your invite fails to make a great first impression, the invitee is most probably not going to show up for your event. And this is where personalized videos can make a dramatic difference. Using Pirsonal’s Individualized Video Platform, you can create and send interactive and personalized invitations to each invitee. Moreover, you can make these invites, well, more inviting by adding text and images that are likely to evoke a reaction.
So, what kind of information can you typically personalize in a personalized video invitation?… Let’s say you organize an event for hoteliers. Here are a few ideas:
- Title
- First name
- Job title
- Country
- Company name
- Hotel type
- how many hotels
- What is your job function
- Reason for attending the show
- Annual turnover (from previous events)
- What is your purchasing responsibility (from previous events)
- Interested in… (from previous events)
- Have you exhibited at previous events?
And yes, you can end the video with a call to action that results in an unhesitating RSVP.
2) A website designed for your guests
If you feel your guests and visitors need more convincing — or if they are not familiar enough with your business — an invite may not be enough to convey all the reasons they should attend your business event.
In that case, the invite can act as a powerful hook that gets your desired invitees to a special section on your website that has been designed just for them. The Pirsonal Pages tool allows you to create, as we describe it, an “attention-driven dynamic landing page for every individual”. You can customize text and graphics on this page, even insert third-party applications to enhance conversions. The best part of it? These dynamic landing pages are automatically created along with each guest’s personalized video. In fact, the are many opportunities to apply personalized video marketing in travel and hospitality.
3) Spread the word with video
You could effectively promote your event by making it easy for the media, bloggers, industry watchers, and others to browse through a collection of individualized videos about your guest speakers, panel members, the venue, the agenda, etc. These videos can include brief profiles, infographic, and links for further reading on a speaker or a topic. Besides, you can make it easy for journalists to request interviews (or confirm attendance to your event) through the video itself. A great event marketing strategy with video takes all this into consideration from day 0 to increase your outreach, sell more tickets and bring more sponsors to the game.
4) Get them to know you better
Your event is more likely to succeed if your guests, visitors, and the media can see who exactly they are dealing with — that is, if they can put a face to the event organizer. A personalized message from the CEO, for example, can create a feeling of warmth for the brand and the event. Of course, CEOs won’t have the time to sit and record videos for every attendee. And they don’t even need to — a handful of creatively shot videos, that are later individualized using data, might be enough to convince your desired attendees that the CEO is indeed talking to them, one on one.
5) Post-event personalization
If you are going to record the event, you can personalize it for the viewer who is going to watch it later. Imagine a collection of video highlights from your event, from which you pick and choose only those segments that are relevant to the person consuming the video. Using the Pirsonal platform, executing on this idea will be an effortless, automated and data-driven process. The end result will be a rewarding experience that does not force your viewers to sit through segments they are not even interested in.
Check out our case studies for example of how brands are leveraging Pirsonal, or ask for a demo.
