Choosing secure personalized video software with ISO 27001 certification ensures data security, customer trust, streamlined processes, and a competitive advantage for organizations.
Organizations consider two perspectives when choosing a personalized video vendor:
- People want brands to provide secure and personalized communications.
- Leadership, Legal, and Compliance teams understand that there is a lot at stake.
Hence, brands seek to provide better customer experience. They want to show that they are committed to delivering better engagement while protecting personal information.
Personalized video platforms have become an integral part of marketing and communication strategies for businesses looking to improve lead and customer engagement.
However, managing customer data through a personalized video platform can be risky if the software and human processes don’t prioritize information security.
Absolutely, any vendor has the ability to claim that their platform and services are secure.
They could even claim that they perform a risk management process for critical aspects of their business.
But, has a third party validated that?
In this article, you’ll learn why choosing a secure personalized video software with ISO 27001 certification is critical for the success of your video personalization program and organization.
You’ll also learn how Pirsonal’s ISO 27001 certification helps businesses protect customer data through a secure, reliable, and scalable personalized video platform and services that adapt to the demanding needs of the market.
Pirsonal: A Secure Personalized Video Vendor
Pirsonal specializes in providing secure, flexible, and scalable personalized video solutions and professional services to brands and agencies.
Our focus is to help businesses engage with their distracted audience through personalization. No matter the size of their audience, expertise, or digital workflow.
Hence, we understand that video content is the best way to achieve these goals with a flexible personalization platform and hands-on approach to help clients succeed.
Sensitive or not, video personalization involves customer data.
This is why we take information security management system standards and data protection seriously.
We want to ensure that our customers have a meaningful and engaging experience.
These relevant experiences will help them increase engagement across the customer journey.
This is thanks to personalized video marketing that keeps both their audiences and our clients safe.
Pirsonal’s ISO 27001 Certification
ISO 27001 is the world’s best-known standard for information security management systems (ISMS).
Pirsonal has accomplished this prestigious international standard for managing information security, recognized as UNE-ISO/IEC 27001:2017.
Pirsonal Achieves International Security Standard UNE-ISO/IEC 27001:2017
You can check out our ISO 27001:2017 certification by clicking here.
This certification was issued by an independent certification body, OCA Global.
Also, a consulting firm helped us identify security risks, and improve security policies and processes.
They also helped us reaffirm our commitment to legal requirements as a European company.
As a result, our commitment helps clients worldwide to leverage safe, flexible, and scalable personalized video services.
Our certification scope covers:
- The information security management system to support the technological and operational activities for the development and commercialization of enterprise and personalized marketing software
- Digital marketing agency activities.
Previous Security Measures in Pirsonal’s Video Personalization Software
Even prior to acquiring ISO’s global standard we had already implemented various measures to safeguard data and critical business processes.
We also ensured secure cloud-based delivery of video marketing solutions.
Here are some measures:
- Custom server location option: You can request a custom location or zone for video rendering, databases, and application servers. This helps you comply with your local Data Protection and Compliance requirements.
- SSL certificates: All Pirsonal websites and products use a valid SSL security certificate to protect and encrypt all your information at all times.
- Mandatory Use of SSL: All the content processed by Pirsonal’s software requires that this content uses a valid SSL security certificate. User content is encrypted before it reaches the Pirsonal platform to ensure security.
Anonymized URLs: When you use Pirsonal, you automatically safeguard each personalized video by utilizing secure and anonymized URLs. - Instant data deletion: When videos are rendered, all media assets are immediately deleted. Once they are deleted, there is no way to retrieve the media files.
- Password-Protected Webhooks: Pirsonal allows you to safely share data between Pirsonal and other applications using password-protected webhooks. It keeps the shared data between Pirsonal and your application safe from third-party access through the webhook. For instance, when updating your CRM with data-driven video data.
- Custom Video Hosting: When it comes to hosting your videos, Pirsonal takes care of everything by default using Microsoft Azure, which has been a long-time partner. You can also use Amazon AWS S3 with a bucket from your organization or a custom bucket provided by Pirsonal in any region.
- Multi-Accounts: With multi-accounts, you provide a unique account to each team, department, or region with separate credentials and credit allowance.
- Video Deletion: With Pirsonal, you can easily delete all videos and their relevant metadata with a single click or by using Pirsonal’s API. Once these videos have been deleted, there is no trace of this information in our systems.
- Anonymized Content: With Pirsonal, you can decide what metadata your organization should use according to your Data Protection Policy.
- Embeddable Interactive Video Player: You can easily embed Pirsonal’s interactive video player on your organization’s website or leverage Pirsonal’s secure hosting for your video landing pages. You can also choose to use the video file Pirsonal automatically creates so that data-driven videos are played with a video player of your choice.
- Multifactor Authentication (MFA) and One-time Password (OTP): With MFA, you have the option to use a one-time passcode each time you log in to Pirsonal, in addition to your user ID and password. This added measure ensures that your account remains secure and protected against malicious attacks.
- Templates have their own ID and Secret: When using Pirsonal’s API, users are required to provide the template ID on top of their API ID and API secret. Using the template Secret is also necessary for certain operations. This added layer of security protects your template and video information from unauthorized access and operations.
Also, through the certification process, we made many enhancements.
With our enhanced information security standard achieved through UNE-ISO/IEC 27001:2017 certification, we continue to revolutionize the personalized video industry, making it accessible to any brand and agency.
We are committed to data security and compliance, and we provide innovative solutions that help businesses deliver impactful video experiences.
The Importance of Choosing A Secure Personalized Video Vendor
Choosing a certified ISO 27001 personalized video vendor ensures data security, boosts customer trust, improves operations, and gives a competitive edge.
Personalized video software enables businesses to create dynamic and customized video content for their customers.
By incorporating individual data, such as name, preferences, or purchase history, organizations can deliver highly relevant and engaging videos.
This level of secure personalization helps organizations build stronger connections, increase brand loyalty, and boost customer satisfaction.
ISO 27001 Certification: Ensuring Security and Data Privacy
ISO 27001 is an internationally recognized standard for information security management systems.
By choosing video software with ISO 27001 certification, you can protect sensitive data and customer information from unauthorized access, loss, or misuse.
This certification provides a robust framework to manage risks, implement security controls, and establish a culture of continuous improvement.
Reputation and Customer Trust
By choosing a personalized video vendor with ISO 27001 certification, organizations can demonstrate their commitment to data security and privacy.
In today’s data-driven world, customers are increasingly concerned about how their personal information is handled.
This proactive approach helps build a strong reputation and establishes trust with customers, resulting in long-term relationships and positive brand perception.
Streamlined Processes and Efficiency
Implementing flexible video personalization tools with ISO 27001 certification like Pirsonal streamlines internal processes and improves efficiency.
With Pirsonal, marketing, development, and operations teams can define their own digital workflow.
This efficiency not only saves time but also reduces costs associated with manual video production methods.
Faster Approval from Legal and Compliance Department
Organizations often face challenges when seeking approvals from their legal and compliance departments for marketing materials.
By using personalized video software with ISO 27001 certification, businesses can expedite the approval process.
The software’s built-in security measures and compliance protocols provide assurance to legal and compliance teams, facilitating quicker approvals and minimizing bottlenecks.
Enhanced Data Protection and Risk Management
Personalized video vendors with ISO 27001 certification ensure comprehensive data protection and risk management.
The software employs encryption techniques, access controls, and regular audits to safeguard sensitive information.
Strong security measures help organizations protect customer data and maintain their reputation by reducing the risks of data breaches and cyber threats.
Improved Marketing and Customer Engagement
Personalized videos have proven to be highly effective in capturing the attention of target audiences.
By incorporating personalization and utilizing a software solution with ISO 27001 certification, organizations can create impactful video campaigns that resonate with their customers.
The ability to deliver relevant content in a personalized format significantly improves engagement, click-through rates, and overall marketing effectiveness.
Increased Conversions and Sales
The personalized approach offered by video software with ISO 27001 certification like Pirsonal has a direct impact on conversions and sales.
Personalized videos create a sense of individual attention. Thus, brands deliver higher customer engagement and an increased likelihood of conversions.
By tailoring messages to specific customer needs and preferences, organizations can drive sales, upsells, and cross-sells more effectively.
Competitive Advantage
Adopting personalized video solutions with ISO 27001 certification gives organizations a competitive advantage.
The software enables them to deliver secure personalized experiences. Consequently, these types of experiences set them apart from their competitors.
This advantage helps attract new customers, retain existing ones, and position the organization as an industry leader with a customer-centric approach.
Cost Savings and ROI
While investing in personalized video software with ISO 27001 certification may seem like an additional expense, it offers significant cost savings in the long run.
Pirsonal’s software automates video production processes. As a result, this reduces the need for manual labor and associated costs.
Your organization can save time in the selection process and stay compliant with third-party audits of your information security management processes.
Moreover, improved customer engagement and conversions result in a higher return on investment (ROI) and long-term revenue growth.
Conclusion
Choosing personalized video software with ISO 27001 certification is vital for organizations looking to succeed in today’s digital landscape.
The combination of personalization, data security, and compliance offers numerous benefits, including enhanced reputation, streamlined processes, customer trust, faster approval, and increased revenue.
With Pirsonal, your team and organization can create, launch, and manage video personalization programs to boost customer engagement.
Contact us today to learn more about Pirsonal’s secure video personalization solutions and services.
Our flexible video personalization platform and hands-on approach adapt to your team’s expertise, audience size, and workflow.
By leveraging the power of personalized videos and ensuring data privacy, your organization can elevate its marketing efforts and build long-lasting customer relationships.
FAQs About ISO 27001 And Video Personalization Vendors
What is ISO 27001 certification?
ISO 27001 certification is an internationally recognized standard for information security management systems. It ensures that organizations adhere to stringent security controls and processes to protect sensitive data.
How does personalized video software benefit organizations?
Personalized video software enables organizations to create tailored videos for their customers. This leads to higher engagement, increased conversions, and improved brand loyalty.
Can personalized video software with ISO 27001 certification improve data protection?
Yes, personalized video software with ISO 27001 certification ensures comprehensive data protection. This is done through encryption, access controls, and internal and external audits.
Does using personalized video software require technical expertise?
It depends on your needs. Some personalized video software solutions like Pirsonal provide self-service tools anyone in your team can use combined with a hands-on approach to help you succeed.
How can personalized video software give a competitive advantage?
Personalized video software allows organizations to deliver unique, engaging, and tailored video content to customers. It sets you apart from competitors and attracts and retains more customers.
Which personalized video company is ISO 27001 certified for information security?
Pirsonal is a personalized video vendor with ISO 27001 certification. Pirsonal’s certification scope covers the information security management system to support the technological and operational activities for the development and commercialization of enterprise and personalized marketing software, as well as digital marketing agency activities.
