Fundación Vodafone’s DigiCraft used Pirsonal’s personalized video platform to turn each user’s learning data into a custom Year-in-Review video, embedded seamlessly in their app.
The result? An emotionally resonant, multi-year campaign that made every child feel like the hero of their own story—and boosted long-term user engagement.
Personalized Video Campaign Overview
| Element | Description |
|---|---|
| Brand | Fundación Vodafone (DigiCraft) |
| Use Case | Personalized Year-in-Review Video Campaign |
| Data Used | User name, images, badges, activity history |
| Delivery | Embedded in-app via Pirsonal API |
| Collaborators | Creative agency, development agency, Pirsonal |
| Timeline | Multi-year campaign |
The Challenge: Scaling a Personalized Year-in-Review Campaign in an App
Fundación Vodafone’s DigiCraft program helps children build digital skills through interactive, app-based learning. At the end of each year, the team wanted to recognize users’ progress—not with another PDF or email, but in a way that felt meaningful, memorable, and personal.
The vision: Create a unique video recap for every user, showcasing their achievements and progress in a celebratory format.
The obstacle? Scaling that vision across thousands of users, each with their own learning journey.
To succeed, the DigiCraft team needed a solution that could:
- Use in-app data (activities completed, progress, photos, names)
- Generate fully personalized videos at scale
- Embed the video experience directly inside the app
- Keep all user data secure and private
- Work across multiple external agencies without adding complexity
This type of project often collapses under operational pressure, especially when internal teams lack video automation infrastructure and experience.
The Solution: How Pirsonal Powered an Automated Video Recap Campaign
To make the experience possible and boost user engagement, DigiCraft turned to Pirsonal. Pirsonal acted as the video personalization engine and expert assistance behind the scenes. Our team:
- Built a dynamic video template aligned with the brand’s creative vision
- Configured the personalization logic using user-level data (e.g. name, achievements, photos)
- Delivered videos securely inside the app via Pirsonal API
- Supported external partners (a creative agency + a development agency) without adding friction
- Automated the entire process for multi-year execution
Here’s how the collaboration worked:
- Creative Agency: Designed the base video scenes, transitions, and storytelling arc, focusing on positive reinforcement and digital confidence.
- Development Agency: Managed the app logic and API integration with Pirsonal, ensuring the right data points triggered the right personalization moments.
- Pirsonal: Powered all video rendering, personalization, and automation behind the scenes—while offering guidance on best practices, template logic, and timeline planning.
By separating concerns across each partner, DigiCraft avoided internal overhead and executed a sophisticated campaign smoothly, twice in a row. This approach has become the new loyalty strategy for CMOs.
The Result: Personalized Video Stories That Boosted Loyalty and Belonging
When the campaign launched, children opened the DigiCraft app to discover something unexpected:
A personalized video story made just for them.
It included:
- Their name
- Their personal learning journey
- Activities they completed and earned points
- Images tied to their accomplishments
- A tone of pride, celebration, and growth.
The experience sparked joy, pride, and surprise, especially among children and families who could also share the videos across social channels and messaging groups.
For Fundación Vodafone:
- It reinforced emotional connection with users
- Delivered a moment of accomplishment to children and families
- Created a repeatable campaign that felt both meaningful and operationally simple
This was not a one-off stunt. DigiCraft has now repeated the campaign for two years in a row, evolving the creative while keeping the video logic intact—thanks to Pirsonal’s adaptable template system.
Key Takeaways from a User-Generated Year-in-Review Video Campaign
This case study offers a repeatable playbook for any brand working with user data:
- Story > Stats: Users don’t remember dashboards; they remember stories about themselves.
- Emotion drives loyalty: Personalized video sparks pride, belonging, and connection, resulting in higher user engagement.
- You already have the data: Your app, CRM, or platform holds the raw material. Pirsonal turns it into a scalable story.
- Partnership is key: Creative and dev teams work best when personalization is invisible and supportive.
- Multi-year readiness: A well-built campaign can be reused, evolved, and scaled with minimal overhead.
Who Can Use This Approach?
This model applies to more than user engagement in education. If your product collects user behavior or milestone data, you can use it to deliver a personalized year-end narrative.
Ideal for:
- SaaS platforms tracking user activity or product adoption
- Loyalty and membership programs
- Financial services reporting annual impact
- HR and employee enablement platforms
- Nonprofits or donor communities
Inspired by formats like Spotify Wrapped, personalized Year-in-Review videos are now expected—not exceptional.
Ready to Create a Year-in-Review That People Remember?
If you’re planning your next customer statement, loyalty push, or Year-in-Review campaign and need a partner who can handle the heavy lifting, talk to an expert at Pirsonal today.
We’ll help you:
- Turn your data into a scalable story
- Build a dynamic video template that works every year
- Deliver it securely across any channel so that customers engage.
Let’s make something your users will never forget.
