If your brand invests heavily in video marketing, chances are you have an extensive video library full of high-quality content. But let’s be honest—how much of that content is actively working for you today?
Many marketing videos are used once or for a short campaign and then left to collect digital dust.
This is a common challenge, especially for B2B marketing teams working with in-house creative teams or outsourced agencies. Creating fresh marketing videos from scratch requires time, effort, and a significant portion of your marketing budget.
But what if you could repurpose marketing videos easily, making them fresh and engaging again? What if you could make personalized videos fast without the need for complex video editing software or costly agency fees?
With the right personalized video software and service, you can turn static brand videos into dynamic, engaging experiences tailored to each viewer. Let’s explore how repurposing marketing videos through personalization can transform your strategy and drive deeper customer engagement.
The Problem: Great Video Content Is Often Underutilized
Many large companies generate millions in revenue yet still face a common frustration: after investing in high-quality marketing videos, only a fraction of them are used beyond their initial campaign.
This results in wasted resources and missed engagement opportunities.
Why Traditional Video Repurposing Doesn’t Work
- Creating new videos for every audience segment or campaign is time-consuming and expensive.
- Editing existing videos to personalize content manually is inefficient and unscalable.
- The lack of interaction in most brand or marketing videos leads to passive viewing instead of active engagement.
The good news? Advances in AI video marketing trends now make it possible to personalize and automate video content at scale—without expensive agency fees or long turnaround times.
The Opportunity: How Personalized Videos Help Repurpose Marketing Content
Why Personalization Works in Video Marketing
- Viewers are more likely to engage with video content that feels like it was made specifically for them.
- Personalized videos increase watch time, click-through rates, and conversions by making messages more relevant to each individual.
- Brands that use personalization are seen as more innovative and customer-centric, helping them stand out in competitive markets.
- Personalized videos deliver higher ROI compared to generic videos.
Turn One Marketing Video into Thousands of Personalized Experiences—Fast
Instead of creating dozens of different videos manually, personalized video software like Pirsonal allows you to dynamically customize a single video for thousands of viewers.
This means you can repurpose existing marketing videos effortlessly.
You can automate this and send it to your customers via email or other channels like direct mail.
With personalized video software, you can:
- Add the viewer’s name, company, or location to the video.
- Leverage dynamic AI voices, video, and images.
- Include custom solutions based on the ideal customer profile (ICP).
- Tailor messaging to different industries, personas, or sales funnel stages.
By repurposing marketing videos with personalization, you can transform old content into fresh, engaging experiences.
How to Make Personalized Videos Fast at Scale
Step 1: Use Dynamic Templates to Customize Video Content
Pirsonal’s personalized video software makes it easy to turn static videos into dynamic ones. You can do this by leveraging Pirsonal Editor’s dynamic video templates. Instead of traditional video editing software, you use a simple template system that lets you:
- Insert dynamic text, audio, video, and images at scale.
- Add interaction to videos with personalized CTAs (calls-to-action).
- Create different video variations instantly—no advanced editing required.
Step 2: Automate Personalized Video Production from Spreadsheets
With Pirsonal Campaign, you can generate thousands of personalized videos automatically. Simply upload a CSV file with your contact data, and the platform will create individual videos tailored to each recipient.
Even better, Pirsonal integrates seamlessly with enterprise marketing automation tools like HubSpot and Zapier, so you can personalize videos at scale without adding extra manual work to your team.
Watch the following video to see how Pirsonal for HubSpot works:
Step 3: Increase Engagement with Interactive Videos and Personalized Landing Pages
Pirsonal’s interactive video player with personalized call-to-action.
A video without interaction is a missed opportunity. With Pirsonal Player, you can add interactive video elements like:
- Personalized CTAs that dynamically change based on the viewer’s data.
- Clickable elements that drive the viewer to the next stage of their journey.
- Seamless integration with personalized landing pages for a cohesive brand experience.
This approach ensures that viewers don’t just watch your videos—they take action.
Practical Takeaways: How to Start Repurposing Marketing Videos with Personalization
- Audit Your Video Library: Identify underutilized marketing videos that can be repurposed with personalization.
- Define Your Personalization Strategy: Decide which elements (text, voice-over, video clips, images, calls-to-action) should be personalized.
- Start with a Pilot Campaign: Test personalized video engagement before scaling across multiple campaigns. To learn how to craft the perfect personalized video pilot or proof of concept (POC), watch this video.
- Use Automation for Scale: Integrate personalized video software with your CRM, email, and marketing stack to streamline distribution.
- Analyze and Optimize: Track performance metrics like watch time, conversions, and video CTA clicks to refine your approach. To learn everything about personalized video analytics, watch this on-demand webinar.
Conclusion: Future-Proof Your Video Marketing Strategy with Personalization
As AI video marketing trends evolve, one thing is clear—generic, one-size-fits-all video content no longer cuts it. To truly engage your audience, you need to repurpose marketing videos into personalized videos fast that speak directly to your viewers.
Client testimonial about Pirsonal’s software and support
By leveraging Pirsonal’s personalized video software, you can transform your existing brand and marketing videos into high-impact, interactive videos that drive engagement and conversions. No more wasted marketing budget on content that doesn’t perform.
It’s time to repurpose your marketing videos effectively. Want to see how Pirsonal can help? Contact us today. We’re more than just video personalization software—our team supports you based on your specific needs.
