On-Demand Webinar
Your End-of-Year Campaign Deserves Better Than One Email
Most year-end campaigns fall flat because generic emails get ignored. It’s not a lack of effort. It’s a lack of emotional connection. In this on-demand webinar, Josías De La Espada, CEO of Pirsonal, shows how personalized video can transform your year-end recap into a campaign that customers actually remember—and act on.
In just 66 minutes, you’ll get practical strategies and real examples that drive loyalty and engagement. See how Spotify Wrapped-style recaps and simple, data-driven videos outperform static emails. Whether you’re in B2B, B2C, or B2B2C, you’ll leave with ideas you can launch fast—no video experience needed.
Why Watch Now?
- From ignored to unforgettable: See why 80% of email campaigns don’t connect and how personalized videos turn your recap into an authentic brand loyalty strategy.
- 10× engagement, 300% more clicks: Learn how adding video can supercharge your metrics. Personalized video drives up to 10× higher engagement and boosts email click-through rates by 300%.
- Creative year-end ideas: Get fresh, proven year-end recap marketing ideas (think Spotify Wrapped) that make customers feel valued. We’ll cover real examples of customer engagement videos that your audience will love and share.
- Brand loyalty strategy that works: Walk away with a clear plan: multi-touch video journeys, mobile-friendly designs, and follow-up tactics that turn one-shot emails into an ongoing conversation and measurable loyalty.
Get a free 1:1 consultation based on your goals

We did a bit of a bit of a market review: we took calls with three different companies and even external consultants. One thing that Pirsonal came out at was very competitive in pricing. We managed to agree a fantastic fee which meant we could work more openly with you guys. We had a two-way conversation throughout the whole process.
Duncan Chapman, Head of Pay & Reward, Reed in Partnership
Pirsonal Makes Personalized Year-End Video Campaigns Easy and Effective
YOUR INSTRUCTOR
Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale.
With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.
Get a free 1:1 consultation based on your goals
