GDPR and the impact of marketing personalization on hotel, travel and leisure industries

Your audiences are constantly changing. These changes have forced the European Union to implement one of the biggest marketing changes in the last decade: GDPR. Your customers demand a unique approach according to their needs, experience and even budget. At least this is what data and our experience shows.

Hospitality and travel is a trillion dollar industry, which is highly competitive due to several marketing trends. According to a research by Triple School of management, the majority of travel and hospitality bookings are shifting from offline mode to online sources. Approximately, 53% of travel booking is made online.

This free report about Personalized Marketing and GDPR will help you:

• Understand more about these changes.
• See the opportunities, some challenges and approaches to successfully navigate through these new, warm waters.
• Learn what elite brands are doing for their new personalized marketing.

Consumers require relevant marketing communications that make them react. Personal data plays an important role in the hospitality, travel, and leisure industry as larger volumes of personal data from guests are processed. This also represents a huge opportunity, showcased in this free report.

GDPR has strongly affected the hospitality, travel, and leisure industry due to the availability of huge amount of sensitive personal data collected by hoteliers, companies, and agencies. Personal data plays an important role in hospitality, travel, and leisure industry as larger volumes of personal data from guests are processed together with large number of payment card and/or loyalty card details. Precisely due to its sensitivity, the data used can have a major impact on guests if it falls into the wrong hands. In addition, the travel companies are also affected due to the personal and sensitive data they gather and process. For example, personal information collected as part of the booking process, including ‘special category’ (that is, sensitive) data such as health and medical data.

Download the free report now