Personalized Video Software Pricing—with the Support to Launch and Scale
Pirsonal combines personalized video software with expert support to help you launch and scale high-impact campaigns across your customer and employee journeys—without complexity, extra headcount, or pricing that doesn’t fit.
Some teams start with a pilot. Others launch full campaigns from day one. Most scale over time as they see results.
“Very good value for the price compared to other providers that we were looking.”
— Gasper B., Online Sales Development Manager at Generali
Included in all plans
Everything you need to launch—without surprise upgrades later.
Trusted by teams delivering high-impact campaigns since 2017
Plans built to match how your campaigns grow
You don’t need to choose the perfect plan upfront. Our plans give you a clear starting point—but we help you adapt as your campaigns evolve, your volume grows, and your needs become clearer.
Start
Validate personalized video—before scaling it. Designed for teams running a contained pilot to prove engagement and internal buy-in.
Includes:
Scale (most popular)
Run personalized video the right way—at scale. For teams that care about brand quality, execution speed, and measurable results across real campaigns.
Includes everything in Start, plus:
Transform
When the message is high-stakes—and results must compound.
Built for organizations that need advanced analytics, deeper automation, and quarterly 1:1 consulting to continuously improve performance over time.
Includes everything in Scale, plus:
Not sure where to start?
Most teams don’t know exactly what they need at this stage—and that’s expected. We’ll help you:
- Map your campaign
- Estimate the right volume
- Recommend the best starting point
Get a clear pricing estimate and see what this would look like for your team.
One platform, four core components—working together, included in every plan
Each part of Pirsonal solves a specific part of the personalization workflow, while working seamlessly together. You don’t need separate tools for video creation, delivery, landing pages, or analytics.
Everything is built in—so your team can move faster—without waiting on other departments to execute.
Pirsonal Editor
Design personalized video templates visually—or take full control with JSON-based scripting. Create and update your templates without relying on external design or development teams.
Built for marketers, creatives, and developers.
Pirsonal Engine
Process your templates and data to generate personalized videos at scale, quickly and reliably. Automate video creation using your existing data—without manual production or complex workflows.
Built for performance, scale, and automation.
Pirsonal Pages
Automatically create personalized landing pages for each viewer—combining video, messaging, and calls to action. Launch complete campaign experiences without needing to build or manage pages on your website.
Built for engagement and conversion.
Pirsonal Player
Deliver interactive video experiences with embedded CTAs, tracking, and user-level engagement insights. Track performance and drive action directly within the video. No additional tools required.
Built for action and measurement.
Everything you need to run campaigns—plus the support to make them work
Pirsonal gives you a complete platform to create, deliver, and optimize personalized video. But more importantly, you’re not left to figure it out on your own. Our team works with you to get your campaigns live—faster, on-brand, and without the usual friction.
Creative & template support
We design your personalized video templates and campaign assets—ready to launch, fully on-brand, and built for performance.
Campaign execution
From setup to delivery, we help you run your campaigns end-to-end—so your team can focus on strategy, not production.
Custom integrations
We connect Pirsonal to your CRM, app, or API—so your data flows automatically and your campaigns scale without manual work.
Enterprise-grade personalization—with unmatched control
Designed for organizations with advanced security, scale, or compliance needs.
Custom pricing based on volume and complexity:
- Custom SLAs, volume, performance, and video rendering speed
- Private or hybrid cloud environments
- Custom security and compliance setup (SSO, encryption, controls)
- Multi-account structure with unified billing
- Works with legal, procurement, and IT from day one
Let’s build your custom solution together.
Why Growing Teams Trust Pirsonal
Here’s why marketers, agencies, and ops teams trust Pirsonal to deliver results at scale.
Built and refined since 2017 · Trusted for high-stakes personalized video campaigns by
We decided to work with Pirsonal because of their personal interaction. You got answers right away.
Stephen Frederick, Director of Creative Services at Weichert Companies
Video is the heaviest hitter in terms of how people engage with content… and the personalization made it relevant for each person.
Duncan Chapman, Head of Pay & Reward at Reed in Partnership
I like the ease of use, the self-management, the speed with which we can create projects and the contact with support. Currently, it provides us with a massive video generation solution and automation for different data APIs, which could not be provided by any other vendor.
Alejandro Z., Head of Operations of The Hook (IKI Group)
Customer Success Stories That Show What’s Possible
See how brands like Zumba and Mitsubishi used Pirsonal to scale personalized video—fast, secure, and with expert guidance.
600K Minutes in One Week
To support thousands of instructors, Zumba created 600,000 minutes of long-form, data-driven personalized videos with Pirsonal—launched in under a week.
→ Industry: Fitness | Mid-Market | USA
30% Customer Engagement in just a Few Days
Their CRM Manager partnered with Pirsonal to deliver 20K personalized videos for a major anniversary campaign—moving customers from print to digital fast. With strategic support and a flexible platform, they exceeded their goals.
→ Industry: Automotive | Enterprise | Sweden
Common Pricing Questions
Find answers to some of the most-asked questions about Pirsonal’s pricing.
Is there a free trial?
Yes. You can create personalized, automated, and interactive videos for free. Free trial accounts have access to all features from the Transform plan for 14 days, including 100 minutes of real personalized and automated video creation.
Also, you get free onboarding from a product specialist to help you succeed from day one.
Start with your personalized video free trial today! No credit card is required.
How much does Pirsonal cost?
Pirsonal is offered as an annual subscription so teams can launch important campaigns with the right level of support, quality, and continuity—without rebuilding everything from scratch each time.
Many customers start with a single high-stakes campaign (like onboarding, sales enablement, or a year-in-review) and expand only if it delivers value.
Pricing is shaped by:
– Expected video volume
– Output quality (SD or HD)
– Level of automation and analytics
– Support and guidance needed to execute well
Most customers invest between €6,000 and €20,000 per year, depending on campaign scope and scale.
If you’re not sure where you fit yet—that’s normal. We’ll help you identify the right starting point quickly and transparently.
How much does personalized video software cost?
Pricing depends on your campaign volume, complexity, and support needs. Most teams start with a plan that fits their initial campaign, then scale as they see results. We help you estimate the right starting point—so you don’t overpay or get stuck later.
Why Pricing Isn’t “Per Video”
High-stakes personalized video isn’t about squeezing cost per render. It’s about clarity, trust, and action—at scale.
Pirsonal pricing reflects:
– Campaign complexity
– Brand and compliance requirements
– Automation depth
– Support needed to execute well
This avoids two common failures:
– Over-engineering small but important campaigns
– Under-supporting teams when messages truly matter
What affects pricing?
Pricing is influenced by:
– The number of videos you plan to create
– The complexity of your campaign and integrations
– The level of support your team needs
We help you define the right scope based on your goals.
What’s included in the platform?
All plans include:
– Personalized video software
– Interactive video player with CTAs
– Personalized landing pages
– Analytics and reporting
– Campaign tools, API, and more.
– Expert support from day one
Can you help us build the campaign?
Yes. We work with you to design, build, and launch your campaign—whether you want full support or a more self-service approach.
Is expert help included, or is that extra?
Expert guidance is built in from day one. Every plan includes hands-on support to help you set up templates. You’re never left figuring things out alone.
For teams that want additional help executing—creative setup and direction, campaign setup, or ongoing optimization—optional professional services are available.
Most clients choose to use some level of execution support, especially when launching high-stakes campaigns or moving fast. This gives you flexibility: self-manage where it makes sense, and lean on our team when results matter most.
Is Pirsonal suitable for campaigns between 1,000 and 20,000 videos?
Yes. This is one of our most common and successful use cases—especially for onboarding, lifecycle messaging, internal communications, and sales enablement.
Can we start small and scale later?
Absolutely. Many teams begin with a focused campaign and expand once results are proven.
Is this a yearly commitment?
Yes. Annual plans ensure continuity, support, and predictable pricing. Most teams see value well before renewal discussions.
Ready to see what this could look like for your team?
We’ll help you map your campaign, estimate pricing, and show you what success looks like—before you commit.
Get strategic advice, a personalized demo, and clear next steps tailored to your team’s goals.