In today’s episode from the Reaction by Pirsonal podcast, we’ll learn that personalized videos are created from structured data. The full Pirsonal personalized video platform is based on this really simple but powerful concept.
Regardless of the data source, a personalized video template creates the videos with the look, feel and data you’ve defined. We’ll start by explaining what structured data is. Then we’ll share a few examples to help you better understand how your personalized videos use structured data sets and how marketing automation uses webhooks to update the contact details of your customer with the personalized video URL so that you can send better email marketing campaigns.
Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale.
With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.
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