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Micro-segmentation Basics And Personalized Marketing During Times Of Change

  • Day: May 21, 2020
  • Time: 5 PM CEST | 10 AM CDT

In the current climate, it’s more important than ever to create a marketing that talks to the individual. Now, more than ever, marketing is about personal connections between your organization and your audience, on a 1-to-1 basis.

How can you create and retain customers during and after a crisis? Your role as a marketer hasn’t changed. It’s to create and retain customers by adopting unique strategies to keep the market, and its individuals, engaged.

This webinar with Hugo Hamel from Enrich3, a personalized marketing agency, will help you understand the basics of micro-segmentation to create a successful personalized marketing program that makes each individual react.

You’ll learn…
  • What is micro-segmentation and how to apply it
  • How customer behavior impacts the customer’s journey
  • Practical tips to start with personalized marketing in the current climate

Hugo Hamel

CMO – Enrich3

Hugo is Chief Personalization Marketing Officer at Enrich3, a personalized marketing agency with a methodology based on automating and connecting your marketing to deliver personalized offers across your channels to skip unqualified sales, shorten sales cycles and deepen prospect and customer relationships.