Case Study: Reed in Partnership (UK) | 2,600+ Employees

Personalized Total Reward Statement Video: How Reed in Partnership Strengthened Benefits Awareness and Retention Support

internal-comms-powered-by-personalized-video-and-pirsonal

Campaign Snapshot

Reed in Partnership wanted employees to clearly understand the full value of their compensation—beyond salary.

By introducing a secure, personalized total reward statement delivered via interactive video, the Total Rewards team increased measurable engagement, improved benefits awareness, and reinforced the perceived value of employer contributions across 2,600+ employees in the UK.

Organization: Reed in Partnership
Employees: 2,600+ across the UK
Primary Initiative Owner: Head of Total Rewards
Supporting Function: Internal Communications
Use Case: Personalized total reward statement
Delivery: Secure individualized video + contextual calls-to-action
Engagement Rate: 66.2%
Personalized CTA Interaction: 30%
Infrastructure: UK-based hosting, GDPR-aligned
Implementation Model: Fully managed by Pirsonal (creative assets, template design, personalization logic, rendering, delivery, custom personalized email template)
Awards: Bronze, Lens Awards

Pirsonal, Bronze winner, Lens Award 2026

The Job to Be Done

Improve Total Reward Perception and Measurable Impact

Reed’s Total Rewards leadership faced a practical challenge. The organization offered competitive compensation, pension contributions, and additional benefits. But salary often dominated employee perception of value.

The objective was not to “modernize communication.” The objective was to:

Ensure employees understood the full value of their compensation
Improve awareness of underused benefits
Reinforce employer contributions clearly
Track engagement with rewards communication
Support retention by strengthening perceived value
Maintain strict GDPR and data residency requirements

This was an HR-led initiative, with Internal Communications ensuring brand clarity and consistency.

The Challenge

Total Rewards Communication Without Measurement

Prior to implementing personalized total reward statement videos, communication relied on:

Webinars with variable attendance
Periodic newsletters
Static documentation
Limited visibility into employee engagement

Employees were busy. Even important communications competed with operational workload.

From a Total Rewards perspective, this created two risks:

Employees undervalued the employer’s full contribution.
HR lacked measurable data to evaluate the effectiveness of benefits communication.

Without reliable engagement data, optimization was difficult.

lack-of-measurement-in-total-rewards-communication

Why This Matters for HR and Total Rewards Leaders

Total reward strategy represents significant employer investment.
When employees do not clearly understand pension contributions, additional payments, or development support, the perceived value of employment may not reflect actual employer spend.

For HR leaders, this has practical implications:

Underused benefits reduce return on rewards investment
Employer contributions may go unnoticed
Satisfaction and inclusion metrics can stall
Replacement and onboarding costs may increase

Replacing employees carries measurable financial impact. Retention is influenced not only by compensation levels, but by how clearly employees understand the full value of what they receive.

Effective total rewards communication therefore supports both awareness and retention stability.

The Plan: Implement a Secure Personalized Total Reward Statement Video

Reed in Partnership partnered with Pirsonal to build a personalized total reward statement experience that aligned with compliance, clarity, and measurability.

Secure Infrastructure and Data Residency

Because compensation data is sensitive, infrastructure was prioritized.

Data processed within UK-based cloud
GDPR-aligned architecture
No sensitive personal information exposed in URLs
Additional security layers available

Compliance and data protection standards were met before launch.

Personalized Total Reward Statement Video

Each employee received a personalized interactive video statement visualizing:

Salary components
Employer pension contributions
Additional payment eligibility
Benefits and development support

The communication reframed compensation as “Salary + Employer Contribution + Benefits,” making employer investment more visible and tangible.

Contextual Calls-to-Action

Instead of directing all employees to the same portal, the experience included conditional calls-to-action:

Employees not enrolled in a discount platform were prompted accordingly
Benefit-specific prompts adapted based on context
Next steps were aligned to individual eligibility

This moved communication from general broadcast to guided employee engagement.

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Measurable Engagement Tracking

For the first time, the Total Rewards team could measure:

Play rates
Engagement levels
Personalized CTA interactions
Areas of benefit interest

This introduced visibility into internal rewards communication performance.

The Results

Quantitative Outcomes

These figures provided data beyond traditional open-rate reporting.

66.2%

employee engagement rate

30%

personalized CTA interaction rate

Increased

employee inquiries related to benefits and pension contributions

Observed Impact

Employees reported improved understanding of:

Employer pension contributions
Additional benefits eligibility
The overall value of their compensation package

Improved clarity strengthened perceived total reward value—an important foundation for long-term retention.

While the organization ran multiple engagement initiatives, the personalized total reward statement video became a measurable contributor to awareness improvements.

What Total Rewards Leaders Can Learn

Benefits offering and benefits perception are not the same.
Visualizing employer contributions strengthens clarity.
Personalization must go beyond inserting a first name.
Engagement measurement enables continuous improvement.
Secure infrastructure builds internal trust and approval.
Clear total rewards communication supports retention stability.

Personalized total reward statements introduce structure, measurability, and contextual relevance into compensation communication.

Frequently Asked Questions

What is a personalized total reward statement?

A personalized total reward statement is a digital communication—often delivered via video or interactive format—that presents an individual employee’s salary, employer contributions, and benefits in a tailored experience.

Is it compliant to send compensation information through video?

Yes, when implemented with proper data handling practices. Reed in Partnershi’s approach used UK-based hosting, GDPR-aligned infrastructure, and protected data processes.

How secure are personalized total reward statement videos?

Security depends on infrastructure design. In this case, no sensitive information appeared in URLs, and hosting remained within UK data centers. Also, employees had to provide an ID to watch the personalized video.

How long does implementation take for a 2,000+ employee organization?

Timelines vary based on design and internal coordination. Projects of this size typically launch within just a few weeks once data mapping and compliance approvals are complete.

Can this integrate with HRIS systems?

Yes. Compensation and benefits data can be securely imported via HR systems, spreadsheets, or APIs, and are often sent to employees by email.

Considering Personalized Total Reward Statement Video?

If you are responsible for total rewards communication and need to:

Improve benefits awareness
Increase measurable engagement
Strengthen perceived compensation value
Support retention stability
Maintain data security standards

this approach may apply to your organization.

Discuss your total rewards communication strategy with our team to explore fit.

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