Document version
This document is effective as of April 10, 2026 and applies to new agreements from this date onward.
If you require a copy of the exact agreement applicable to your contract, please contact us and we will provide it.
1. Overview
This Master Service Agreement (“Agreement”) is entered into between Pirsonal Digital, S.L. (“Pirsonal”) and the customer identified in an applicable Service Order Form (“Customer”).
This Agreement governs Customer’s access to and use of Pirsonal’s platform and services.
2. Structure of the Agreement
This Agreement includes:
- This Master Service Agreement (MSA)
- Any Service Order Form (SOF)
- Data Processing Addendum (DPA), where applicable
- Service Level Agreement (SLA)
- Professional Services terms (if applicable)
- Information Security System Policy
- Standard Contractual Clauses (SCCs), where required
Order of precedence:
- SOF
- DPA
- SLA
- MSA
- Other referenced policies
3. Services
Pirsonal provides:
- A personalized video platform (SaaS)
- Optional professional services
- Related support and onboarding
The specific services and scope are defined in each applicable Service Order Form.
4. Term and Renewal
Unless otherwise specified in the applicable Service Order Form:
- The term of this Agreement shall be twelve (12) months from the Effective Date
- The Agreement shall automatically renew for successive terms unless either party provides written notice of non-renewal at least thirty (30) days prior to the renewal date
5. Fees and Payment
- Fees are defined in the applicable Service Order Form
- Payment terms are defined in the Service Order Form
In case of late payment:
- Pirsonal may apply interest equal to the European Central Bank rate + eight (8) percentage points
- Pirsonal may suspend access to the Services after notice
6. Suspension and Termination
Pirsonal will provide notice of non-payment to Customer.
- Unless the outstanding undisputed amount has been paid, Pirsonal may suspend access to the Services no earlier than ten (10) days after such notice.
- Pirsonal will not suspend the Services while Customer is disputing the applicable charges in good faith and is cooperating reasonably to resolve the dispute.
- Where reasonably possible, Pirsonal shall provide at least two written notices prior to suspension and make reasonable efforts to contact Customer using the contact details provided.
7. Account Deletion
If a Subscription Service remains suspended due to non-payment, Pirsonal may provide notice of account deletion.
Unless the outstanding undisputed amount has been paid, Pirsonal may delete the account no earlier than forty-five (45) days after such notice.
Pirsonal will use reasonable efforts to notify Customer prior to deletion.
8. Confidentiality
Each party agrees to:
- Keep confidential all non-public, proprietary, or sensitive information received from the other party
- Use such information solely for purposes of performing under this Agreement
- Not disclose such information to third parties except as required by law or permitted under this Agreement
9. Data Protection
Personal data processed under this Agreement shall be governed by Pirsonal’s Data Processing Addendum (DPA).
- Customer acts as Data Controller
- Pirsonal acts as Data Processor
Where applicable, Standard Contractual Clauses (SCCs) shall apply to international data transfers.
10. Subprocessors
Pirsonal may engage subprocessors to deliver the Services.
Pirsonal shall:
- Impose data protection obligations on subprocessors
- Remain responsible for their performance in accordance with applicable law
11. Security
Pirsonal implements appropriate technical and organizational measures aligned with:
- ISO/IEC 27001 principles
- Industry best practices
As described in Pirsonal’s Information Security System Policy
12. Limitation of Liability
To the maximum extent permitted by applicable law:
12.1. Exclusion of Indirect Damages
Neither party shall be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:
- loss of profits
- loss of revenue
- loss of data
- loss of business opportunity
- business interruption
even if such party has been advised of the possibility of such damages.
12.2. Liability Cap
Pirsonal’s total aggregate liability arising out of or related to this Agreement shall not exceed the total fees paid by Customer to Pirsonal under the applicable Service Order Form during the twelve (12) months preceding the event giving rise to the claim.
12.3. Exceptions
Nothing in this section shall limit or exclude liability for:
- death or personal injury caused by negligence
- fraud or fraudulent misrepresentation
- any liability that cannot be limited or excluded under applicable law
13. Intellectual Property
13.1. Pirsonal Platform
Pirsonal retains all right, title, and interest in and to:
- its platform
- software
- technology
- underlying intellectual property
- improvements and enhancements
13.2. Customer Content
Customer retains all rights to:
- its data
- content
- creative assets
provided to Pirsonal.
13.3. License to Pirsonal
Customer grants Pirsonal a limited, non-exclusive, worldwide license to:
- use
- process
- display
Customer Content solely to provide the Services.
13.4. Output
All personalized videos and outputs generated using Customer Content are owned by the Customer, subject to Pirsonal’s platform and technology rights.
13.5. Feedback
Pirsonal may freely use any feedback or suggestions provided by Customer without restriction.
14. Indemnification
14.1. Customer Indemnity
Customer shall indemnify, defend, and hold harmless Pirsonal against any claims arising from:
- Customer Content
- infringement of third-party rights
- unlawful or improper use of the Services
- failure to obtain required data consents
14.2. Pirsonal Indemnity
Pirsonal shall indemnify Customer against claims that the platform, when used as permitted, infringes third-party intellectual property rights.
14.3. Conditions
The indemnified party shall:
- notify promptly
- allow control of defense
- provide reasonable cooperation
14.4. Mitigation
Pirsonal may:
- modify the Services
- obtain rights
- terminate affected Services and refund unused fees
15. Governing Law
This Agreement is governed by the laws of Spain.
The courts of Madrid, Spain shall have exclusive jurisdiction.
16. General
- This Agreement constitutes the entire agreement between the parties
- No assignment without prior written consent (except in case of business transfer)
- The parties are independent contractors
- Any waiver must be in writing
- Provisions that should survive termination shall survive